nicki raybould

* Business Partnerships – managed relationships with major official business partners with significant investment and mutual benefits to both parties * Merchandising – managed clothing range and supplier and improved range to be more seasonal and relevant * Licensing – managed a variety of licensees who delivered innovation and tech for British Dressage. Instrumental in launch of the BD Test smartphone app and increased sales in the BD Test speaker watch and audio tests * Marketing - supervised marketing teams including marketing of major events * Membership - managed membership team dealing with membership applications, taking calls from members and driving incremental increases in membership * P&L management – managed commercial and marketing budget

* Managed top twenty agencies with circa. £100+ million marketing spend and reported to Marketing Senior Director and Marketing Vice President * Agency management * structure created to achieve marketing objectives monitored through a supplier management programme, scorecards and annual reviews * TTL marketing * enabled easy management of all marketing agencies * P&L management * multimillion budget and multimillion savings per annum * Innovation * enabled innovation and forward thinking from agencies * Marketing Cost Efficiency * numerous work streams delivered to drive cost savings through commercial agreements, initiatives and tenders * Stakeholder management * influencing and engagement skills including senior stakeholders * Line management * line managed Marketing Agency Management Co-ordinator

Managed integration of all marketing departments to enable campaign consistency reported to Head of In-store Experience Marketing integration – enabled integration of corporate marketing and drove marketing consistency through forums and cross functional working Marketing price and promotion mechanics – supported Head of Promotions to develop pricing mechanics and rules Marketing cost efficiency - led multiple work streams reviewing marketing agency spend and delivered a £16 million reduction. Bench marked services and reviewed contracts. Supported large print tender that enabled multi million pound savings ‘2011 Asda Marketing Colleague of the Year - Nominated for saving marketing £16mn across marketing through agency contracts review’

Managed POS for corporate POS team and all home and leisure departments reporting to the Head of POS Corporate POS - executed large POS project to step change the value POS look and feel in Asda. Managed step change look and feel POS project across Home and Leisure

Delivered category marketing for all home and leisure departments Category Marketing - delivered and supported on all marketing media for corporate marketing and trading teams including national press, PR, leaflets, catalogues and more Brand Marketing - introduced tailored POS packages for technology areas to replace standard grocery POS toolkit. Built credibility with Asda customers through tech information and also use branded POS to aid navigation ‘2007 Asda Home and Leisure Trading Colleague of the Year. - Nominated for overall marketing support across all media including national press, PR look books, inclusion in George catalogues and POS’

Managed all marketing campaigns from briefing to creative development through to artwork and print Creative & Artwork - delivered all key Asda corporate campaigns from value campaigns to events; examples from Christmas, Easter To Asda’s Lowest Priced Supermarket campaigns

* Commercial Marketing * Brand Marketing * Trade Marketing * Category Marketing * Marketing Strategy * Shopper Marketing * TTL Marketing * Marketing Integration * Creative & Artwork * Print & POS * Agency Management * P&L Management * Income & Revenue * Innovation * Return on Investment Analysis * Marketing Cost Efficiency * Licensing * Sponsorship * Project Management * Procurement * Stakeholder Management * Contract Management * Microsoft Office * Presentations * Photography * Video * Case study & Customer Testimonials