Nick Fairbairn
Senior Vice President, Growth Marketing @ Chime
About
Nick Fairbairn is an award-winning, data-driven, customer-obsessed marketing leader with a track record for unlocking revenue growth leading into acquisitions and passion for disrupting categories. Currently VP of Growth at Chime, Nick continues to disrupt categories, now helping to unlock financial progress for the 75% of everyday Americans that live paycheck to paycheck. Nick's remit spans paid and organic growth, growth product, integrated marketing and lifecycle marketing. Nick most recently served as VP of Product & Lifecycle Marketing, where he led a multi-disciplinary team charged with fueling the product pipeline, driving growth, creating category-defining go-to-market plans, helping drive Chimes most successful product launches to date. Prior to joining Chime, Nick was CMO and GM of Gabi where he helped scale the business by more than 500% in less than two years. He also led the team through its 2021 Experian acquisition and integration and served as VP & GM of Insurance and Auto at Experian post-acquisition, where his business unit delivered double-digit employee NPS growth and triple-digit revenue growth. Nick has also held marketing leadership roles at Le Tote and ProFlowers, and was one of the early marketers at Dollar Shave Club, where he helped build the team and delivered a 300% increase in revenue prior to the company’s $1B acquisition by Unilever.
United States
San Francisco Bay Area
Retail
New Business Development, Project Management, Customer Retention, Customer Acquisition, Revenue Management, Financial Forecasting, Media Strategy, Media Negotiation, Media Buying, Social Media, Branding Development, Messaging, Creative Strategy, Online Marketing, Online Advertising, Marketing, Integrated Marketing, Negotiation, Management, New Media
Experience
Senior Vice President, Growth Marketing
Chime
San Francisco, California, United States
Vice President, Growth Marketing
Chime
San Francisco, California, United States
Day 1 post IPO, asked to step in and lead a newly combined full stack growth org as we move into our next chapter as a public company. Teams include: ✅ Growth Product Marketing ✅ Acquisition - Organic Growth & Paid Media ✅ Resurrection & Retention ✅ Media Planning & Strategy ✅ Go to Market / Integrated Marketing ✅ Lifecycle & CRM ✅ Web Experience and Platform ✅ MarTech and Platforms
Vice President, Product & Lifecycle Marketing
Chime
San Francisco, California, United States
Brought in to rebuild multiple teams of marketers with the remit to develop world class go to market capabilities, reinvigorate the digital product roadmap and deliver personalized ETE experiences unlocking financial progress for our members. Successfully built out function, leadership and stewarded the biggest new product launches and go to markets at Chime and more. This amazing team over the past 2+ years helped drive impact to poise Chime for its June ‘25 IPO. Including but not limited to MyPay, Embedded Tax, Instant Loans, High Yield Savings, Chime Deals, Chime+, Chime Card and Chime Prime. Teams included: ✔️Product Marketing ✔️Lifecycle & CRM ✔️Go to Market / Integrated Marketing ✔️Marketing Insights & Research
Board Observer & Advisor to CEO
Stix Golf Co
Chicago, Illinois, United States
Principal
Fairbairn Consulting & Advising
San Francisco Bay Area
Helping early and mid-stage startups with various brand, messaging, advertising, growth/acquisition and marketing projects. Roster of brands includes but not limited to Go Insurance, Eight Sleep, Shapermint, ManlyBands, BillTrim, AirVet and more.
Advisor
Coffee Meets Bagel
San Francisco Bay Area
**Acquired 2025**
Advisor
Canvas Prime
Entrepreneur In Residence
Canvas Prime
San Francisco Bay Area
Advisor
BillTrim Inc
San Francisco Bay Area
Vice President & General Manager, D2C Insurance & Auto
Experian Consumer Services
San Francisco Bay Area
Appointed GM of the D2C Insurance and Auto businesses. Successfully integrated Gabi's team, technology and business into Experian. In our first fiscal year as Experian Insurance Services, our the team delivered triple digit revenue growth and double digit employee NPS improvements. We built a team and a business to scale and I couldn't be prouder. Getting deeper exposure to the world of credit and data, I learned that most Americans live paycheck to paycheck. We need the system to work for them and it doesn't. When Chime called, I couldn't pass up the opportunity.
Chief Marketing Officer & GM
Gabi, a part of Experian
San Francisco, CA
***Acquired by Experian for $320M (23x revenue)*** Gabi is reinventing the insurance broker model with technology, data, and human interaction. We are on a mission to make the process of finding the best home and auto insurance easy, straightforward, and transparent. We’re serious about building and using technology to save our customers money, time, and hassle, and we’re just getting started with what we will accomplish. Founded in 2016, Gabi has raised over $39 million in venture capital funding from top investors including Canvas Ventures, Mubadala Ventures, Northwestern Mutual Future Ventures, Correlation Ventures, CUNA Mutual Group, Securian Ventures, A. Capital Ventures, Project A, and more. We’re an international team of 100 people based in San Francisco, CA and Lodz, Poland.
Advisor
Gabi, a part of Experian
Advisor
The Athletic
***Acquired by NYTimes for $550M***
Board Director & Investor/Co-Owner
HELM Boots
Austin, Texas, United States
Helped transition brown shoe boot company from wholesale to DTC. Achieved 100%+ year over year growth 2-years in a row at increased marketing efficiency.
Education
Pepperdine Graziadio Business School
MBA
San Francisco State University
Broadcast Electronic Communication Arts
Bay Area STAR; Intern of the Year Award. Received a scholarship for outstanding performance while interning with MEC.
Nick Fairbairn's Contact Information
Phone
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