Nick Berard

TXFOTO is a preferred photography team working with DMCs, planners, venues, and B to B partners across Texas, the U.S., and beyond. We work closely with your team to capture and deliver high-quality assets, perfectly showcasing the event's key moments, sessions, hugs, high-fives, and overall energy of your event to highlight your brand and impress clients.

As a photographer, my job is to dig in, find the "sweet spot" and bring it to light (pun wholly intended). For my clients, I strive to capture the energy and emotion in people, the benefit of products and the strength of ideas while retaining genuine and relatable aesthetics. I have been fortunate to have aligned myself over the years with clients and brands that start from a place of integrity and products that mirror those values. People and things are my thing. I studied light and form through painting early on, poured over photographer and artists books of all eras. On photographing people, I mostly let people present themselves through engagement, conversation and simply being. Intuition plays a strong role in my creative process.

My role as a photographer and contributor to the Saris brands is an honor and pleasure, It's as genuine a group of enthusiasts as one who could hope to collaborate with. Saris Cycling Group sits at the forefront of innovation, Design customer service and cycling advocacy. Gallery of recent work:

Location photography. Featuring the real men and women who put the gear to the test everyday, in their environment. I have decades of catalog experience working with "real people" in unstaged environments. It takes a dependable crew, solid yet flexible direction, trust in the process and an ability to make it work when the shit hits the fan. Bill Gempler started his Monroe, Wisconsin tire business in 1939, making easy mobile repairs for farmers. Times have changed but the one constant has been a need for quality, dependable products for America's farmers, trade folks, and anyone who knows the value of "buy it once" gear. Gemplers has a new life, enthusiastic new ownership and a lot of work to do to keep our workforce outfitted with the best gear from brands like Carhartt, Timberland, Yeti, Under Armour, Columbia, Darn Tough and OneTie.

Content creation. lifestyle, product, product in use across 5 brands.

Instrumental in creating a style and direction for women's line of work/action clothing. Women's on figure lifestyle photographer. catalog, web. "Nick played a pivotal role in developing the powerful “real women” identity of the women’s business at Duluth Trading Company. He has a great eye, and a wonderful way of making anyone he shoots feel right at home in front of his camera. Time and time again, his vision and fresh ideas rescued what might otherwise have been very cut-and-dried catalog shoots." Al Shackelford Creative Director