Nick Wilson

Lead ecommerce strategy and execution across Shopify (US, Canada, UK) and third-party platforms including Amazon, Walmart, TikTok Shop, Meta Shops, and eBay. Oversee everything from site architecture, creative production to CRO and performance tracking, with growth in mind across all channels. Key Responsibilities: Fully manage the Shopify site including homepage, collections, PDPs, and custom landing pages. Handle all coding, layout design, copywriting, merchandising, and creative implementation. Direct a creative team of 3 photographers and 1 graphic designer. Led a full site rebuild and design overhaul to enable faster deployment and in-house updates, with site load speed in mind. Launched CRO initiatives that improved conversion rate by 12% and average order value by 5%. Own pricing, promotions, and product launches across all ecommerce platforms. Implementation of SEO strategies and on-site metadata updates. Daily reporting of each channels performance.

Own end to end email marketing strategy and execution, sending 20+ campaigns per month across promotional, educational, and storytelling initiatives. Lead creative development, from ideation to launch, to drive traffic, and revenue. Key Responsibilities: Plan, brief, and execute 20+ campaigns monthly, aligning with brand goals, product launches, and seasonal promotions. Write all creative briefs, shot lists, and manage production timelines across a team of 3 photographers and a graphic designer. Develop and optimize email flows to increase LTV and conversion. Craft high performing copy using StoryBrand, problem-solution-benefit frameworks, and direct-response principles. Own segmentation strategy in Klaviyo, targeting by engagement, purchase behavior, and lifecycle stage. Analyze campaign performance (open rate, CTR, revenue per send) and implement ongoing A/B tests. Coordinate cross-channel messaging with paid, social, and website teams for integrated campaign execution.

Lead all creative direction across ecommerce, retention, and brand marketing channels. Oversee the visual and written identity of the brand from strategy to execution, covering Shopify (US, Canada, UK), Amazon, Walmart, Meta, TikTok, and email. With a background in studio and lifestyle photography, I now direct a team to bring high-performing content to life across every customer touchpoint. Key Responsibilities: Own the full look and feel of the brand across web, email, and online marketplaces. Direct all product, lifestyle, and campaign photography for 3 contract photographers. Write and edit all copy for the site, PDPs, banners, email campaigns, and product launches. Lead a graphic designer to execute creative across email, site content, and paid assets. Build and implement all creative within Shopify, Klaviyo, and additional sales channels. Collaborate with leadership team to align brand presentation with revenue goals. Oversee monthly campaign output across 20+ emails, product launches, and seasonal promotions. Maintain consistency in voice, visuals, and performance across platforms.

Responsible for leading all influencer campaigns, and building team of UGC creators for internal content pool to be used on brand's social media & ad space.

Senior staff photographer responsible to concept & create all digital, and analog photography used across the brands wide online footprint.

Executed e-commerce product photography for multiple SKU's of the State Bicycle x NFL product drop.

Working with in house social, web, and email marketing teams to create images for promotional assets across all platforms with Gillie and Wallo.

E-Commerce Product Photography

Freelance Lifestyle Photography Of Agency Athletes

Freelance e-commerce product photography.

Freelance photographer creating lifestyle and product imagery.

Freelance photographer with focus on product and advertising imagery.

Freelance photographer capturing lifestyle imagery around sponsored athletes.