Nick Lavrinenko

Hello! My name is Nick, and I work as Head of Creative Marketing at VOKI Games. I lead a team of 20+ professionals, ensuring full-scale in-house marketing operations for casual mobile games Manor Matters and Mystery Matters. Our products have reached over 65 million installs and generated more than $250 million in revenue My responsibilities include market trend and competitor analysis, oversight of creative production, performance management of advertising campaigns, development of community and ASO strategies and collaboration with partners and vendors within BizDev. Previously, I managed the Mystery Matters, leading a production team of 200+ specialists and guiding the title to a successful global launch, working closely with executive producers and CEO Key achievements: • Full product support up to global release (development, marketing, business development, legal) • Expansion and supervision of the team from 60 to 250 people • Supported product preparation and entry into the Chinese market • Built a scalable creative production pipeline delivering 100 videos per month • Prepared 50+ executive presentations and reports for company stakeholders • Creating a vision and implementing an employee evaluation and development system • Establishing a hierarchical system with job profiles for all company roles My professional background includes project management in full-cycle game development production teams. Additionally, I have experience in preparing and implementing digital strategies for television channels, media planning, launching advertising campaigns on Facebook and Google Ads and more Furthermore, I hold a Master's degree in Legal Journalism and diplomas in digital marketing strategy, project management, game design and product analytics