Nick Gavrelis

Driven by product, anchored in science, innovation and creativity. Product development authority, make-up artist and visionary Nick Gavrelis has been a keen observer and dreamer since childhood. A beauty expert, with over 25 years in the industry, his passionate, sensitive approach earned him the title of “guru of skin and foundations” at the Estée Lauder Companies, where he helmed product development for the M·A·C Pro and Face Categories before becoming Senior Vice President of Global Product Development. His latest pride is iero Beauty™, a dazzling, clean, high-vibrational beauty and lifestyle brand that provides a multi-sensorial experience designed to nourish your whole self—not just your skin. iero Beauty™ holistic, multi-sensorial products and formulas utilize aromatherapy, chromatherapy, mindfulness cues combined with ritual to optimize and make each consumer's experience more robust and meaningful.