Nick E.

Can You Just offers Copywriting, Proofreading and Website Content services. Done Right.

It was my privilege and pleasure to lead, train and empower a team of supremely talented content professionals during my eight and a half years as Lovehoney’s Head of Content. I could write a book on my time at Lovehoney (and maybe one day I will...) but these were some of the highlights: Creating an ever-evolving customer-focused content strategy for both owned and external channels Creating and maintaining the Lovehoney Editorial Style Guide and tone-of-voice guidelines Leading the content side of a Digital Transformation project that replaced legacy systems with Salesforce Commerce Cloud, Amplience (PIM), Akeneo (PIM), Yotpo (reviews) and Discourse (forum) Overseeing the launch of thousands of products across the websites Leading on the creation of an Advice section that informed customers about the benefits of Lovehoney’s many and various products, helped them choose the right product for them and how to make the most of it Introducing the Position of the Week blog series, which is still going strong after 250+ posts and still garners tens of thousands of page views each week Helping to create new in-house B2C, B2B and mainstream brands, including overseeing all content for packaging, online listings and product marketing Co-presenting three seasons of Lovehoney’s Sexual Happiness Podcast Implementing a successful engagement-focused YouTube strategy Leading an ongoing site-search project that boosted conversation rate across hundreds of on-site search terms Building landing pages for teams across the business Planning and overseeing the content for the launch of four localised websites: lovehoney.ca, lovehoney.eu, lovehoney.co.nz and lovehoney.es Working with some brilliant people across all departments, from Tech to Trading to Customer Care to Creative Services, as we pursued our shared mission to spread sexual happiness across the globe Winning not one but TWO Queen’s Awards for Enterprise (International Trade)

Marketing support for a variety of clients.

Led the research, development and implementation of digital marketing plans for a diverse portfolio of B2B and B2C clients at a Bristol-based Digital Marketing and SEO agency. This role included, but was not limited to: reviewing client websites and conducting competitor and audience research; developing digital marketing strategies that align with client KPIs; approving and developing briefs for all creative and editorial projects, including email marketing and social campaigns; managing a team of five editorial and research staff; writing all copy for the company website and managing its blog.

Editing, copywriting and editorial team management for a variety of consumer magazines and websites. Principal freelance contract in 2012 was launch editor for Nintendo-gamer.net, populating the site with legacy content prior to launch, establishing a house style and best practice for SEO, managing social media channels, and writing and editing content.

The Games Tribe offered editorial support, training and advertising revenue to smaller videogame websites, while simultaneously enabling marketers to reach engaged, passionate and valuable audiences. I assisted in setting up and running the business and launched and managed a portfolio of websites and social media channels.

Managed a creative team of six writers and designers to produce the world’s best-selling independent Nintendo magazine; planned, commissioned and managed workflow for each issue; worked with Publisher and Art editor to produce a compelling package for newsstand.

In addition to the above role, I ran social media and oversaw production of all consumer and corporate content for the world’s biggest videogame awards.

Similar duties to the above Editor position at Nintendo Gamer magazine, plus planning content for digital media. Also led the magazine into a new era with a full redesign.

Worked with the editor to plan, commission and execute each issue’s content. Also responsible for liasing with industry PR.

Wrote 25-30 pages of copy for each issue of a magazine that, when I joined, sold 500’000 copies per month. Created content for the magazine's cover disc (remember those?!).