Nick Daniell

Business Owner @ Pulse Test and Tag

About

I am a diligent, proactive and dynamic sales professional with 15+ years of expertise in account/product/brand management, providing high-quality business service to stakeholders and clients, whilst driving strategy, business and revenue growth. For the past ten (10) years, I have been nurturing wholesale sales/At-Once/Indent Orders and relationships of thirteen (13) sport/fashion/footwear apparel and equipment brands across more than one-hundred (100) accounts/stores in South Australia (SA) and Northern Territory (NT), accounting for $2M of yearly company’s turnover. I have achieved exceptional sales results in unpredictable markets, utilising a wide range of tools and sales techniques including competitor analysis, industry data and market forecasting to develop and implement effective sales strategies that drive profitability and revenue. I possess strong retail market knowledge, along with extensive experience identifying, pursuing and closing new business, preparing proposals, presenting at events, negotiating contracts, establishing pricing/determining promotions, and processing orders. I am an expert in developing customer-focused sales solutions and individual product strategies, actively listening to clients to understand their requirements/preferences, and selecting products that will appeal to and meet their needs. I am trustworthy with proficient communication skills, and the ability to build lucrative, trusting and engaging relationships, influence decision-makers and improve business practices. Ensuring the highest quality of service and continuously improving performance to achieve outstanding results.

Country

Australia

City

Greater Adelaide Area

Industry

Electrical & Electronic Manufacturing

Skill

Sales Management, Negotiation, Communication, Account Management, Direct Sales, Strategy, Order Processing, Accountability, Trusting Relationships, Customer Relationship Management (CRM), Customer Retention, Customer Experience Management, Sales Presentations, Mediation, Product Marketing, Product Development, Leadership, Operations Management, Business Relationship Management, Networking

Experience

Business Owner

Pulse Test and Tag

2023-8 - Present · 3 yrs 2 mos

Greater Adelaide Area

Franchise owner in southern Adelaide

Sales Manager

Safety Barn

2022-1 - 2023-7 · 1 yr 7 mos

Adelaide, South Australia, Australia

Account Manager

Premier Lifestyle Agencies

2011 - 2022-3 · 11 yrs

Adelaide, South Australia, Australia

➣ Spearhead wholesale sales, At-Once and Indent Orders, along with distribution of notable brands in sport/fashion/footwear apparel and equipment, accounting for $2M turnover, whilst continually exceeding monthly/annual set sales targets. ➣ Account manage sales for over one-hundred (>100) of Intersport, SportsPower, Fashion Door, independent sports, footwear and workwear stores within SA and NT states. ➣ Represent and manage multiple brands currently comprising of New Era / Ellesse / Kappa / Superdry / Henleys / Canterbury / Le Coq Sportif / Lee & Riders by Lee / Wrangler / TRADIE underwear / Jetpilot workwear / Massa Footware / Boomerangz Thongs; and in the past Julius Marlow / Hush Puppies / Clarks / Everlast / Dunlop-Slazenger / / Rocktape / Columbia / GoTrak. ➣ Assume full responsibility for reporting and forecasting sales pipeline and inventory, generating new business opportunities and nurturing existing clientele. ➣ Present brand ranges to current/prospective clients by appointment and at multiple attendees conferences and functions twice (2) per year, travelling interstate to present new ranges to stores as and when needed. ➣ Apply expert product knowledge on all current and upcoming merchandise, and ensure the showroom is presentable, appealing and displaying applicable stock. ➣ Liaise between stores and distributors/warehouses, have tough conversations, manage competing agendas and act as a mediator between stores and represented brands.

Store Manager

Rebel Sport

2006 - 2011 · 5 yrs

Adelaide CBD / Hobart / Townsville

➣ Solely responsible for the day-to-day operation of the stores, accountable for approximately $3M annual turnover, utilising lifelong experience within the sports store industry. ➣ Rebadged Amart to Rebel store, responsible for the complete fit-out of fixtures, stock purchases and layout. ➣ Achieving an impressive 20% increase in profits upon the launch, accrediting success to the combination of store sales, stock levels, adequate margins and promotions. ➣ Managed, recruited, directly supervised and trained twenty (20) staff per store, inclusive of two (2) assistant managers, one (1) administrator, two (2) storeroom staff, two (2) front of house register operators, three (3) hard-wear/footwear/clothing department managers, along with the general staff. ➣ Provided expert advice on the Footwear/Football Boot Steering Committee, playing an essential role in setting up the range for the whole company’s product selection of 150 stores, guided store managers on product investment and sales. ➣ Observed and reviewed store and staff conversion rates and entire stocktake proceedings, ensuring overall effectual operational and administrative practices. ➣ Accountable for store’s profit and loss statements, observing, analysing, and changing inventory levels reflective of sales and budget expectations. ➣ Relocated multiple times interstate as per requirements of career development and company requests.