nick ashmore

vice president marketing

About

20 years+ broad marketing experience including B2B lead generation, consumer acquisition, CRM and brand strategy. Currently Vice President of Marketing at ResponseTap, Europe's leading Call Intelligence provider.

Country

united kingdom

City

united kingdom

Industry

marketing and advertising

Skill

digital marketing, strategy, mobile devices, direct marketing, marketing communications, b2b, marketing, strategic partnerships, mobile marketing, e commerce, lead generation, proposition development, digital strategy, brand development, management, integrated marketing, email marketing, marketing strategy, multi channel marketing, account management, mobile payments, advertising, seo, customer acquisition, customer experience, b2b marketing strategy, demand generation, product marketing, marketing budget management, brand strategy, content marketing, customer relationship management, sales enablement, strategic marketing, digital marketing experience, team leadership, online marketing, go to market strategy, international marketing, branding and identity, pr, performance based marketing

Experience

client director

publicis

2006-6 - 2007-5 · 1 yr

account director

the black hole

2002-1 - 2006-1 · 4 yrs 1 mo

account manager

draftfcb

1998-1 - 2001-1 · 3 yrs 1 mo

vice president marketing

responsetap

2016-7 - Present · 10 yrs 3 mos

* Board level responsibility for marketing and member of the executive team, reporting to the CEO of Europe's leading Call Intelligence SaaS business. * Remit includes: * Defining and implementing the UK & USA go-to-market strategies * Demand generation & ABM * Marketing budget management * Product marketing / sales enablement * Ownership of marketing and sales operations technology stack including Salesforce * Brand, social & PR strategies * Leadership and guidance of a fantastic team of talented marketers

vice president marketing

monitise

2015-11 - 2015-7

* Promoted twice and played a central role in co-leading the marketing function. Supported the business as it scaled from a UK start-up to a global, billion dollar company. * Responsibilities included: * Demand generation for European sales teams * Consumer acquisition and retention strategies * Product launches and events * Global content marketing and SEO strategy * Martech stack ownership and management * Agency selection and budgetary control * Brand development and ongoing management * Marketing team line management