Nick Ahmed

Develop, manage and implement sector leading multi channel campaigns for the undergraduate recruitment cycle, with a specific focus on confirmation, transition, welcome/freshers and enrolment. Manage all marketing (web, CRM, video, social, event, print, paid media) activity and brand for the NTU School of Social Sciences including course portfolio to ensure delivery of agreed school priorities. Manage all new product / course launches to meet student application /enrolment targets.

Managing the work requests pipeline into the teams – ensuring that work is appropriately filtered and prioritised. Optimisation of resource scheduling Creation and maintenance of clear briefing process to facilitate customer requests and delivery expectations – holding customers to account for their elements of the brief Understanding customer needs and defining appropriate multi-channel solutions – Monthly Reporting on jobs and work across the team, forecasting workload and identifying spikes Project Management of multichannel requests that come into the team

Writing for the web, web page creation using rhythmyx cms, Project management, CMS Training, Email marketing through Exact Target and CRM, Improving customer journey, Social networking management, implementing brand guidelines

Implement annual marketing, manage company website using a CMS, and promote through SEO and CPC activity, Use Microsoft Dynamics CRM and email marketing to develop targeted marketing campaigns, maintain all company and marketing literature using Adobe CS5 products, Plan monthly nationwide roadshow events, Develop case studies for website and editorial features, Manage external agency and print suppliers, Plan annual budget.

Chosen to deliver a Knowledge Transfer Partnership (KTP), by working with University marketing academics to transfer skills to Ideagen Directed company rebranding Created marketing strategy, new corporate image, new website and vision/mission/values Developed marketing tools, including the competitive value proposition Directed sales focus from technical features to business benefits

I was responsible for web marketing project management, research and production duties to support the development of the University’s website. I assisted and advised a specialist team with web page creation and enhancement, writing for the web, content research, providing high levels of customer service as well as responding to faculty and department web based marketing projects. I also handled the new media marketing budget for projects outsourced to external design agencies.

I was responsible for collecting copy, designing and proofing the adverts produced in the company’s different publications, which included lifestyle magazines such as ‘Westside’ and Commerce magazines such as ‘First For Business’. I had an average of 150 clients per month to liaise with, discuss the content and layout of their advert, building rapport and solving problems that may have arisen during the design process. Working on 3 different titles I worked to tight weekly deadlines. I had daily communication with sales and studio design teams and acted as a link between these departments. Promoted to Team manager in August 2007, responsible for work delegation and team performance

Part time in conjunction with my role at Ideagen Software