Nicholas Cappas

➣ Scaled a High-Growth Tech Company ➣ Launched a Strategy Firm ➣ Positioned a Challenger Brand ➣ Opened a New Market for Talent ➣ Positioned a Lifestyle Startup ➣ Introduced AI to Texas SMB Markets ➣ Created an AI Strategy for SaaS

Hospitality, sales, and service at Dallas’s most sought-after Country Club, one of highest revenue-generating clubs in America. Founded in 1896, the Clubhouse is located in Highland Park, between Mockingbird Lane and Beverly Drive, with property spanning over 177 acres with magnificent views of Turtle Creek and the historic Dallas skyline. The Dallas Country Club is a private, full service, family oriented, social Club dedicated to providing Members with superior service, recreational amenities and a social community. Dallas Country Club is a gathering spot for every occasion.

𝙒𝙤𝙧𝙠𝙚𝙙 𝙤𝙣 𝙋𝙧𝙤𝙤𝙛’𝙨 𝙚𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚 𝙩𝙚𝙖𝙢 𝙛𝙤𝙧 1-𝙮𝙚𝙖𝙧 𝙩𝙤 𝙙𝙚𝙨𝙞𝙜𝙣 + 𝙚𝙭𝙚𝙘𝙪𝙩𝙚 𝙂𝙏𝙈 𝙨𝙩𝙧𝙖𝙩𝙚𝙜𝙞𝙚𝙨 𝙖𝙡𝙞𝙜𝙣𝙞𝙣𝙜 𝙗𝙧𝙖𝙣𝙙, 𝙥𝙧𝙤𝙙𝙪𝙘𝙩, 𝙖𝙣𝙙 𝙙𝙚𝙢𝙖𝙣𝙙 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧, 𝙬𝙚 𝙚𝙡𝙚𝙫𝙖𝙩𝙚𝙙 𝙋𝙧𝙤𝙤𝙛 𝙩𝙤 𝙖 𝙎𝙖𝙡𝙚𝙨𝙛𝙤𝙧𝙘𝙚 𝙋𝙧𝙚𝙛𝙚𝙧𝙧𝙚𝙙 𝙄𝙎𝙑 𝙋𝙖𝙧𝙩𝙣𝙚𝙧. ➣ 300%+ Pipeline Growth ➣ 200%+ increase in deal velocity ➣ 250%+ increase in social following and behavioral activities ➣ Elevated Proof to Salesforce Preferred ISV Partner

𝙈𝙖𝙣𝙖𝙜𝙚𝙙 𝙩𝙝𝙚 𝙂𝙤 𝙩𝙤 𝙈𝙖𝙧𝙠𝙚𝙩 𝙩𝙚𝙖𝙢 𝙘𝙤𝙫𝙚𝙧𝙞𝙣𝙜 𝙗𝙧𝙖𝙣𝙙, 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮, 𝙥𝙧𝙤𝙙𝙪𝙘𝙩, 𝙖𝙣𝙙 𝙙𝙚𝙢𝙖𝙣𝙙 𝙜𝙚𝙣𝙚𝙧𝙖𝙩𝙞𝙤𝙣. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙬𝙚 𝙤𝙥𝙚𝙣𝙚𝙙 𝙖 𝙣𝙚𝙬 𝙘𝙖𝙩𝙚𝙜𝙤𝙧𝙮 𝙛𝙤𝙧 𝙋𝙡𝙪𝙜 𝙖𝙣𝙙 𝙢𝙪𝙡𝙩𝙞𝙥𝙡𝙞𝙚𝙙 𝙨𝙖𝙡𝙚𝙨. BRAND + CATEGORY CREATION ➣ 97%+ increase in website page visits and behavioral activities ➣ 96%+ increase in Brand awareness ➣ 447%+ increase in brand impressions across digital channels ➣ 8 Tier 1 Media Engagements (CNBC, Bloomberg, BBC) ➣ 4 Tier 1 Analyst - Influender introductions (Gartner, Forester) ➣ 5 Tier 1 Reporter introductions SALES + DEMAND GENERATION ➣ Contributed to 25%+ sales revenue ➣ 5K new leads sourced from targeted accounts at Fortune 100, 550, 1000 & S&P ➣ 2.5X increase in Marquee AR Symposium registration and attendance ➣ 30%+ LinkedIn organic growth, unique visitors, clicks, new followers ➣ 90%+ Twitter growth in page visits and mentions, 400%+ impressions ➣ 3X new Digital Content and 2X new video content over last year

𝙎𝙚𝙣𝙞𝙤𝙧 𝙗𝙧𝙖𝙣𝙙, 𝙢𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜, 𝙖𝙣𝙙 𝙘𝙤𝙣𝙩𝙚𝙣𝙩 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩 𝙩𝙤 𝙩𝙤𝙥-𝙩𝙞𝙚𝙧 𝙖𝙜𝙚𝙣𝙘𝙞𝙚𝙨 𝙖𝙣𝙙 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙬𝙚 𝙜𝙧𝙚𝙬 𝙨𝙤𝙢𝙚 𝙤𝙛 𝙩𝙝𝙚 𝙬𝙤𝙧𝙡𝙙’𝙨 𝙢𝙤𝙨𝙩 𝙞𝙘𝙤𝙣𝙞𝙘 + 𝙞𝙣𝙣𝙤𝙫𝙖𝙩𝙞𝙫𝙚 𝙗𝙧𝙖𝙣𝙙𝙨. ➣ Turned category confusion into a large revenue source. Split product set and helped spawn a new division. New category growth projected at $15M over 10-year period. ➣ Doubled ecommerce market share and increased lead generation 150% in 1 year. ➣ Fortune 500, Startup, Midmarket Clients: Ogilvy, JWT, 22Squared, Kimberly-Clark, IHG, Home Depot, State Farm, Mizuno, JP Morgan, Launch Automotive, NAMB, Capgemini, King’s Luxury Furnishings.

𝙎𝙚𝙣𝙞𝙤𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩 𝙖𝙩 𝙤𝙪𝙧 𝙩𝙚𝙘𝙝 𝙖𝙣𝙙 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙞𝙣𝙩𝙚𝙡𝙡𝙞𝙜𝙚𝙣𝙘𝙚 𝙨𝙥𝙚𝙘𝙞𝙖𝙡𝙩𝙮 𝙛𝙞𝙧𝙢. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙬𝙚 𝙚𝙭𝙥𝙖𝙣𝙙𝙚𝙙 𝙩𝙝𝙚 𝙧𝙚𝙖𝙘𝙝 𝙤𝙛 𝙤𝙪𝙧 𝙛𝙞𝙧𝙢 + 𝙧𝙖𝙞𝙨𝙚𝙙 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙩𝙤 𝙣𝙚𝙬 𝙝𝙚𝙞𝙜𝙝𝙩𝙨. ➣ On a team of 7, successfully turned a broken interactive web content project into a Multi-$1,000 Revenue generating product that within the first year has sold to a 1,000-member hospital, a 2,500 member College, and a 5,000 member International Organization. ➣ On a team of 8, created a new branding approach for a digital interactive client. Within 1 year, we saw the company's revenue grow 20%. ➣ Consistently delivered 2-3 strategic marketing pieces per month on a demanding time schedule.

𝘾𝙤𝙧𝙥𝙤𝙧𝙖𝙩𝙚 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙖𝙣𝙩 𝙛𝙤𝙧 𝙤𝙪𝙧 𝙗𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝙘𝙤𝙣𝙨𝙪𝙡𝙩𝙞𝙣𝙜 𝙛𝙞𝙧𝙢. 𝙏𝙤𝙜𝙚𝙩𝙝𝙚𝙧 𝙬𝙚 𝙜𝙧𝙚𝙬 𝙩𝙝𝙚 𝙧𝙚𝙖𝙘𝙝 𝙤𝙛 𝙤𝙪𝙧 𝙛𝙞𝙧𝙢 + 𝙧𝙖𝙞𝙨𝙚𝙙 𝙤𝙪𝙧 𝙘𝙡𝙞𝙚𝙣𝙩𝙨 𝙩𝙤 𝙣𝙚𝙬 𝙝𝙚𝙞𝙜𝙝𝙩𝙨. 2010 - 2011 Tenet Health Care Project ➣ Researched and created a $$ Multi-Million Executive Proposal to reduce our sales cycle from 15 weeks to less than 9 weeks. Proposed solution was immediately adopted by the C-Suite. ➣ In less than 4 months, developed an IT strategy to automate 3 steps in the marketing campaign cycle and devised an analytics model to refine market campaigns. 2007 - 2009 K-Hovnanian Home Building Project ➣ Attained first-call contract status with 2 major builders. ➣ Repeat, continual consulting to 4 K-Hovnanian locations. 2007 Microsoft Project ➣ Improved our market-forecasting ratio to a record 90% accuracy. ➣ Implemented a new strategy for a 5-state marketing team.