Nicholas Paton

I am responsible for creating and leading the execution of a strategy to ensure our teams provide personalised, meaningful and lifetime relationships with our members, across all channels.

Responsible for implementing acquisition strategies for RACV's Roadside Assistance and Motor Insurance products

Responsibilities: Implement improved product offerings to add value to members. Find app based solutions to better engage with RACV members Investigate and implement digital improvements to sales funnels Identify process and product inadequacies and develop solutions accordingly. Monitor competitor offerings to ensure RACV maintains its market leader status. Business case development. Design and conduct market research to better understand our members and products. Achievements: Led the departments website refresh for all sales funnels and product pages, resulting in thousands of additional new business opportunities each month. Assisted in launching an improved ‘Extra Care’ product, resulting in ~300 incremental sales per month. Implemented an improved return to sender process, resulting in an addition 200K revenue within year 1. Launched a Pay by the Month option for the Emergency Roadside Assistance product Selected as a Subject Matter Expert in the company’s migration to Salesforce platform.

Responsibilities: Ensure RACV’s Contact History and Electronic Data Warehouse (EDW) are maintained and up to date Monitoring outbound campaign effectiveness Report insights back to product areas Code within SQL to build new campaigns requested by product areas

Responsibilities Analysed product and revenue performance on a range of KPI’s. Development and implementation of sales and product strategies. Business case creation regarding the launch of new products. Budget forecast and phasing Developed several databases which improved internal process