Nicholas Colón, MBA

Developing and implementing programmatic media strategies that align with the client's specific marketing goals and KPIs Overseeing the setup, optimization, and performance of programmatic campaigns across multiple partners and platforms Leading and mentoring a team of programmatic media supervisors and analysts, providing guidance, training, and performance evaluations Serving as one of the primary points of contact for the client team, ensuring any ad hoc requests are delivered and providing regular updates on campaign performance Analyzing data to draw insights and make data-driven decisions to optimize campaign performance Managing media budgets effectively, ensuring efficient allocation of funds to achieve maximum ROI for the client Managing relationships with current and new external vendors and partners, including DSPs, SSPs, and data providers Creating detailed performance reports and presenting findings/recommendations to clients as well as internal stakeholders Identifying opportunities for innovation within programmatic media, such as new ad formats, channels, or strategies to stay ahead of the curve Addressing and resolving any issues that arise during the campaign lifecycle, whether technical, performance-related or client concerns.

Working closely with media strategists to help determine overarching programmatic media strategy, client goals, media recommendation, and plan. Building thoughtful media plans based on given criteria and narrative Executing all aspects of media buying for designated accounts, including - Building and presenting Media Proposals to client or internal team - Managing billing actualization for programmatic partners - Trafficking creatives tags from DCM on DSP - Adhering to rigorous QA processes - Monitoring spends and pacing - Compiling wrap ups as needed Providing thoughtful monthly insights and proposing optimizations to improve results Working closely with vendors to make optimizations, communicate performance goals, and learn about new test opportunities

Manage all phases of the trafficking process for existing or new ads across all partner channels Oversee and manage floodlights and pixels on client campaigns - Create new floodlight activities and groups - Perform QA’s on all landing pages to confirm floodlights and partner pixels are firing correctly Responsible for all aspects of Programmatic campaign creation, implementation, and optimizations on The Trade Desk Platform Create CM360 reports for partners and internal stakeholders

Manage all phases of the pre and post-sale digital display campaign process including: - Campaign creation and banner trafficking on Google Ad or Campaign Manager - Container creation and/or tag creation and implementation on Google Tag Manager - Audience creation on Google Campaign Manager - Retargeting implementation on Google Display & Video 360 Work closely with the Key and Regional Sales Management teams to gather all assets required for campaign proposal development Create digital advertising media campaigns which maximize the client’s budget and meet all campaign objectives Monitor and analyze campaign performance post-launch and make necessary optimizations to ensure client satisfaction and KPI goals are met/exceeded Create campaign reporting for routine performance reviews with clients Manage digital display product booking calendars

Work closely with SEO Analyst to provide SEO services to client book of 60+ customers - SEO analysis & strategy - Content strategy & optimization - Monthly reporting review calls with clients - New customer onboarding calls Provide website product support to customers along with sales and account management departments Lead team of website support specialists and manage Webservice case queue Collaborate with development and technical support teams to resolve customer website issues and fulfill requests in a timely manner Conduct group and individual website training sessions for new website clients and/or new employees of existing customers

Oversee all 3rd Party Logistics Services for multiple clients and act as head of the eCommerce Department on a day to day basis. Lead team of employees to complete all aspects of the order fulfillment process and inventory management systems as well as other daily tasks Foster and maintain excellent communication with all clients and employees Accomplish daily goals by communicating job expectations and delegating responsibilities; planning, monitoring, and appraising job performances Responsible for all elements of the eCommerce order fulfillment process including payment processing, shipping and ensuring all orders are processed in accordance with each client's individual customer service standards Process returns in an efficient manner which upholds each client's unique company standards, minimizes company loss and increases customer satisfaction. Manage each client’s eCommerce platform configurations and parameters (eg shipping options/costs, stock management) Receive product into clients inventory management systems and our warehouse Monitor and analyze inventory levels for all clients and recommend restock purchase orders based on current inventory levels and client sales projections

Oversees the order fulfillment process including payment processing and shipping and ensures all orders are processed in accordance with Del Toro Shoes customer service standards Monitor and analyze inventories for all stores (Web, Miami and New York) and recommend purchase orders based on current inventory levels, trends and sales projections Ensures adequate inventory levels are maintained to maximize customer satisfaction and minimize cost. Manage returns in an efficient manner that minimizes company loss and increases customer satisfaction. Supervises all packaging and document preparations for stock transfers to both Miami and New York boutiques.

Recognizing business opportunities by identifying prospects and evaluating their online recruitment strategies Scheduling meetings with prospects to demonstrate the benefits of our products and services Working with clients to devise a CPC marketing campaign that meets their hiring goals and budgets; negotiating terms of service for campaigns Monitoring and reporting on campaign progress with clients throughout all stages of campaign Managing each account's budget and making necessary adjustments to ensure budget and hiring goals are reached

Developing and creating new mobile applications - HTML5 coding, graphic design, inputting all information, design layout Performing weekly crash tests on all mobile applications in database Seek and analyze competitor marketing and sales materials both on and offline Provide support to social media efforts for company and clients Establishing new clientele for company through cold calls and appointments Updating, maintaining and navigating company CRM software

Meet and exceed sales goals and standards of performance Direct and motivate employees to attain personal sales goals weekly Assist Store Manager in recruiting, training, and developing a successful sales team Manage all aspects of store operations in Store Manager’s absence Process customer orders and organize stock room according to Operations Policy Manual

Performed research to successfully complete the following projects: - Florida Green Project contracted by the Florida Department of Workforce Innovation - Georgia Green Project contracted by the Georgia Department of Labor - 3BLS Nationwide Green Project contracted by the US Bureau of Labor Statistics Responsible for telephoning designated businesses to gather data for research surveys Achieving performance goals to meet strict deadlines Utilizing effective telephone communication skills that resulted in successful survey data collection

Managing incoming phone calls and schedule appointments Attending staff and business development meetings Contributing in creative marketing process Conducting research and contacting potential clientele Arranging and distributing company presentations

SELECTED TO PARTICIPATE IN GREATER TALLAHASSEE CHAMBER OF COMMERCE COLLEGE LEADERSHIP PROGRAM