Nicholas Andry
Merchandise Operations @ Alibaba Group
About
I am a business student at the Chinese University of Hong Kong, Shenzhen with strong interests in marketing strategy, consumer behavior, and digital growth. My experiences across marketing, leadership, and student organizations have shaped my interest in understanding how brands connect with audiences and scale in competitive markets. I currently serve as the Leader of the Indonesian Student Ambassadors at CUHK Shenzhen and as a Student Ambassador for the university. In this role, I represent the university to prospective students and partners while leading initiatives that support the Indonesian student community and strengthen cross-cultural engagement on campus. Previously, I served as President of PPITSZ, where I led programs and events aimed at building a stronger Indonesian student network and promoting cultural exchange within the university community. Professionally, I gained experience in marketing and digital growth through multiple roles at Paravine Marketing, including Marketing Intern, Intern Manager, and Growth Manager. Through these roles, I contributed to campaign strategy, growth initiatives, and team coordination while helping brands expand their digital presence. I have also worked as a New Media Operations Intern at XGRIDS, where I supported digital content operations and social media initiatives in a fast-paced technology environment. I’m particularly interested in opportunities related to marketing strategy, brand development, digital growth, and international business, where I can combine analytical thinking with creative problem solving.
China
Shenzhen
Marketing & Advertising
Business Growth, Growth Management, Sales, E-Commerce, Cold Calling, Management, Train Employees, Online Content Creation, Copywriting, Social Media Management, Brand Management, Digital Marketing, Content Marketing, Auditing, Advertising, Interviewing, Human resource, Global Human Resources Management, Human Resources (HR), Human Resource Development
Experience

Lead Student Ambassador
Shenzhen, Guangdong, China
Responsible for managing, coaching, monitoring and leading 23 Indonesian Student Ambassadors to give various promotional activities such as sharing sessions, online sharing sessions, video promotions and online content

Temporary Student Helper
Shenzhen, Guangdong, China
Assisted 200+ Freshman students with their Bank Accounts and Registration. Temporary summer position to help Office of Academic Links to onboard new freshman students.

Treasurer for the Events and Sports Department of PPITSZ
Shenzhen, Guangdong, China
In charge of financing, managing cash inflows and outflows, and handling capital. Take part in important decisions together with the President and Vice President by contributing excellent ideas.

New Media Operations Intern
Shenzhen, Guangdong, China
1. Operate and manage global-facing social media platforms including Facebook, Instagram, LinkedIn, Twitter, Discord, Reddit, etc.; 2. Support day-to-day content publishing and community interactions to grow engagement and reach; 3. Assist in designing and executing online or offline community activities and campaigns such as webinar to boost user interaction; 4. Create or co-create social content (copy, images, short videos) that communicates brand and product value; 5. Monitor and analyze social platform performance and provide insights for improvement; 6. Collaborate with internal teams on brand, content, and campaign-related tasks; Achieved: - 1400+ followers on @xgrids_official instagram page - Reached 10,000 followers on XGRIDS LinkedIn - Reached 1.8K+ followers on X - 100,472 views, 18,203 accounts reached and a 330% profile activity increase on instagram - +164.4% Impressions, +87.2% Reactions, +145.9% Comments and +116.3% Reposts on Linkedin - Directed and Produced 2 videos, edited 4 videos and reposted 50+ videos across all social media platforms

Sales Representative
- Generated and qualified leads through outbound and inbound channels - Built and maintained client relationships to drive consistent sales growth - Managed the full sales cycle from first contact to closing - Collaborated with marketing and operations to align customer needs with solutions

Marketing Intern
Fort Myers, Florida, United States
Assist in the development and execution of marketing campaigns across multiple channels. Conduct market research and analyze trends to identify new opportunities. Support the creation and optimization of digital content for various platforms. Collaborate with the team to brainstorm and implement innovative marketing strategies. Monitor and report on the performance of marketing campaigns and initiatives. Provide administrative support to the marketing department as needed.

Human Resources Intern
China
- Responding to emails from applicants, reviewing their responses, setting up interviews, and doing evaluations with senior HR professionals. - Adding new employee data to our internal database. - Place job postings on websites for general careers, college and university careers, and websites for internships. - Establish connections with academic institutions that provide internship programs. - Interviews are scheduled and conducted. - Carrying out evaluations. - Proactive collaboration with other team members. - Additional HR tasks
Nicholas Andry's Contact Information
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