Nicholas Andry

Nicholas Andry

Merchandise Operations @ Alibaba Group

About

I am a business student at the Chinese University of Hong Kong, Shenzhen with strong interests in marketing strategy, consumer behavior, and digital growth. My experiences across marketing, leadership, and student organizations have shaped my interest in understanding how brands connect with audiences and scale in competitive markets. I currently serve as the Leader of the Indonesian Student Ambassadors at CUHK Shenzhen and as a Student Ambassador for the university. In this role, I represent the university to prospective students and partners while leading initiatives that support the Indonesian student community and strengthen cross-cultural engagement on campus. Previously, I served as President of PPITSZ, where I led programs and events aimed at building a stronger Indonesian student network and promoting cultural exchange within the university community. Professionally, I gained experience in marketing and digital growth through multiple roles at Paravine Marketing, including Marketing Intern, Intern Manager, and Growth Manager. Through these roles, I contributed to campaign strategy, growth initiatives, and team coordination while helping brands expand their digital presence. I have also worked as a New Media Operations Intern at XGRIDS, where I supported digital content operations and social media initiatives in a fast-paced technology environment. I’m particularly interested in opportunities related to marketing strategy, brand development, digital growth, and international business, where I can combine analytical thinking with creative problem solving.

Country

China

City

Shenzhen

Industry

Marketing & Advertising

Skill

Business Growth, Growth Management, Sales, E-Commerce, Cold Calling, Management, Train Employees, Online Content Creation, Copywriting, Social Media Management, Brand Management, Digital Marketing, Content Marketing, Auditing, Advertising, Interviewing, Human resource, Global Human Resources Management, Human Resources (HR), Human Resource Development

Experience

Alibaba Group

Merchandise Operations

Alibaba Group

LinkedIn
2026-6 - Present · 4 mos

Guangzhou

Lazada

Merchandise Operations

Lazada

LinkedIn
2026-6 - Present · 4 mos

Guangzhou

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

Lead Student Ambassador

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

LinkedIn
2025-1 - Present · 1 yr 9 mos

Shenzhen, Guangdong, China

Responsible for managing, coaching, monitoring and leading 23 Indonesian Student Ambassadors to give various promotional activities such as sharing sessions, online sharing sessions, video promotions and online content

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

Student Helper

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

LinkedIn
2024-9 - Present · 2 yrs 1 mo

Shenzhen, Guangdong, China

Assisting the Office of Academic Links with office work and other tasks.

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

Student Ambassador of CUHK SZ

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

LinkedIn
2023-12 - Present · 2 yrs 10 mos

Shenzhen, Guangdong, China

Selected by International Relations Committee of The Chinese University of Hong Kong (Shenzhen) to hold sharing sessions in Indonesia

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

Temporary Student Helper

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

LinkedIn
2023-7 - 2024-8 · 1 yr 2 mos

Shenzhen, Guangdong, China

Assisted 200+ Freshman students with their Bank Accounts and Registration. Temporary summer position to help Office of Academic Links to onboard new freshman students.

My FELS

Campus Ambassador

My FELS

LinkedIn
2024-6 - Present · 2 yrs 4 mos

Shenzhen, Guangdong, China

- Campus Ambassador in Shenzhen - In charge of spreading and representing FELS in shenzhen, sharing the message of FELS to other inspired and driven students in Shenzhen

PPIT Shenzhen

Mentor

PPIT Shenzhen

LinkedIn
2025-7 - 2026-5 · 11 mos

Shenzhen

- Supervise, Advise and Mentor the new leaders of PPIT Shenzhen. - Help Support the new PPITSZ team for further growth and improvement - Give Feedback and Suggestions

PPIT Shenzhen

President

PPIT Shenzhen

LinkedIn
2024-7 - 2025-7 · 1 yr 1 mo

Shenzhen, Guangdong, China

Responsible for leading 44 Indonesian PPIT Shenzhen members to facilitate more than 400+ Indonesian students in Shenzhen through events, online content and other important information

PPIT Shenzhen

Treasurer for the Events and Sports Department of PPITSZ

PPIT Shenzhen

LinkedIn
2023-9 - 2024-7 · 11 mos

Shenzhen, Guangdong, China

In charge of financing, managing cash inflows and outflows, and handling capital. Take part in important decisions together with the President and Vice President by contributing excellent ideas.

PPIT Shenzhen

Committee Member of COPA 2024

PPIT Shenzhen

LinkedIn
2023-12 - 2024-2 · 3 mos

Shenzhen, Guangdong, China

- Organized the Basketball event of the COPA tournament

XGRIDS

New Media Operations Intern

XGRIDS

LinkedIn
2025-9 - 2026-1 · 5 mos

Shenzhen, Guangdong, China

1. Operate and manage global-facing social media platforms including Facebook, Instagram, LinkedIn, Twitter, Discord, Reddit, etc.; 2. Support day-to-day content publishing and community interactions to grow engagement and reach; 3. Assist in designing and executing online or offline community activities and campaigns such as webinar to boost user interaction; 4. Create or co-create social content (copy, images, short videos) that communicates brand and product value; 5. Monitor and analyze social platform performance and provide insights for improvement; 6. Collaborate with internal teams on brand, content, and campaign-related tasks; Achieved: - 1400+ followers on @xgrids_official instagram page - Reached 10,000 followers on XGRIDS LinkedIn - Reached 1.8K+ followers on X - 100,472 views, 18,203 accounts reached and a 330% profile activity increase on instagram - +164.4% Impressions, +87.2% Reactions, +145.9% Comments and +116.3% Reposts on Linkedin - Directed and Produced 2 videos, edited 4 videos and reposted 50+ videos across all social media platforms

Paravine Marketing

Growth Manager

Paravine Marketing

LinkedIn
2025-4 - 2025-7 · 4 mos

- Scraping Leads on Instagram, Facebook and Linkedin - Market Research and Managing Content - Creating Content and Talking to clients

Paravine Marketing

Sales Representative

Paravine Marketing

LinkedIn
2025-1 - 2025-4 · 4 mos

- Generated and qualified leads through outbound and inbound channels - Built and maintained client relationships to drive consistent sales growth - Managed the full sales cycle from first contact to closing - Collaborated with marketing and operations to align customer needs with solutions

Paravine Marketing

Internship Manager

Paravine Marketing

LinkedIn
2024-10 - 2025-1 · 4 mos

- Help Paravine Manage a group of 11 Interns. - Lead weekly group meetings - Guide and Teach new interns Marketing and Specific tasks for Paravine - Report and Track Interns progress

Paravine Marketing

Marketing Intern

Paravine Marketing

LinkedIn
2024-7 - 2024-10 · 4 mos

Fort Myers, Florida, United States

Assist in the development and execution of marketing campaigns across multiple channels. Conduct market research and analyze trends to identify new opportunities. Support the creation and optimization of digital content for various platforms. Collaborate with the team to brainstorm and implement innovative marketing strategies. Monitor and report on the performance of marketing campaigns and initiatives. Provide administrative support to the marketing department as needed.

GAOTek Inc.

Human Resources Intern

GAOTek Inc.

LinkedIn
2024-6 - 2024-10 · 5 mos

China

- Responding to emails from applicants, reviewing their responses, setting up interviews, and doing evaluations with senior HR professionals. - Adding new employee data to our internal database. - Place job postings on websites for general careers, college and university careers, and websites for internships. - Establish connections with academic institutions that provide internship programs. - Interviews are scheduled and conducted. - Carrying out evaluations. - Proactive collaboration with other team members. - Additional HR tasks

Financial Camp

Co-Head of Marketing

Financial Camp

LinkedIn
2023-12 - 2024-8 · 9 mos

Indonesia

Responsible for all content on all Financial Camp social media. Other than that, responsible for everything related to marketing such as, promoting, branding and exposure of Financial Camp

Education

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

The Chinese University of Hong Kong, Shenzhen 香港中文大学(深圳)

LinkedIn

Marketing

2023 - 2027 · 4 yrs

- Awarded the Full Tuition and Accommodation Scholarship for 4 years - Awarded the Guangdong Government Scholarship (10,000 RMB) - Awarded the Dean’s List for Academic Excellence

Nicholas Andry's Contact Information

Email

******@***.com

Phone

(**) *** ****

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