Nic Clainos

Responsible for the growth and development of Cellucity • Call Center Leadership: Spearheaded the end-to-end launch and management of the company’s call centre, building and leading a 10-member team focused on inbound/outbound sales and customer support. •Omnichannel Strategy Development: Designed and executed comprehensive omnichannel strategies that enhanced customer engagement across digital and physical touchpoints. • Process Optimization: Streamlined business systems and processes, reducing operating costs and improving eCommerce platform efficiency. • Digital Marketing Leadership: Directed digital marketing strategies, including SEO, email campaigns, SMS marketing, display ads, and paid search. • Lead Generation Management: Coordinated and implemented initiatives to attract and convert lead generation programs. • Marketplace Management: Managed and optimized online marketplace platforms increasing brand visibility. • Payment Gateway Innovation: Negotiated and onboarded payment gateway partners, introducing Buy Now, Pay Later (BNPL) options. • Supply Chain & Logistics Excellence: Led end-to-end supply chain and logistics operations, ensuring seamless order fulfilment, and optimising inventory management. • Market Research & Analysis: Conducted in-depth market research and competitor benchmarking to identify emerging trends, mitigate risks, and capitalize on growth opportunities.

• eCommerce Division Leadership: Launched and managed the Cellucity eCommerce division, overseeing end-to-end commercial operations and customer experience strategies. • Product Innovation: Spearheaded the development and launch of our in-house Mobile Device Insurance policy. • Website Development Leadership: Led the technical development and optimization of multiple websites, enhancing user experience (UX) and digital functionality. Improved site performance. • Digital Marketing Optimization: Revitalized digital marketing strategies, including SEO, content creation, and paid campaigns.

• Insurance Division Leadership: Directed sales and operational management of the insurance division, doubling revenue growth and ensuring alignment with organizational goals. • Operational Efficiency: Streamlined operational processes, reducing operating costs and improving service delivery timelines resulting in enhancing overall business partner and customer satisfaction. • B2B Relationship Management: Built and maintained strong B2B relationships, expanding the business partner and supplier network driving long-term partnerships and revenue growth. • Team Leadership & Development: Recruited, trained, and led a national business development team, growing the network of insurance broker partners and contributing to a significant increase in market penetration. • Operational Excellence: Ensured strict compliance with SLAs and managed financial administration

• Multi-Branch Management: Successfully managed four retail branches and a team of 30+ staff. • Revenue Growth Initiatives: Designed and executed targeted marketing initiatives, exclusive promotions, and in-store campaigns, resulting in a boost in revenue and increased foot traffic. • Operational Optimization: Conducted comprehensive store audits, streamlining sales reporting and stock management processes • Training & Development: Developed and implemented training programs for managers and staff, elevating team performance and customer service standards. • Procurement & Supplier Relations: Negotiated procurement discounts and promotions. Strengthened supplier relationships, ensuring cost-effective operations and reliable supply chain partnerships.