Ni(Lyla) Li

Headquarter HRBP, mainly for business partnership from HR perspective and general functions including staffing, recruitment, budgeting, performance management, talent development, organizational development and oversea office management. - Responsible for company's core systems including products, design, marketing, etc., managing employee lifecycle for 300-400 employees with 92% retention rate. - Revamped talent acquisition framework, closing 15+ senior-level hires within 6 months through executive headhunting and competency modeling - Maintain strong relationships with VP levels and multiple business GMs to provide strategic support and ensure smooth collaboration across the teams. - Oversaw HR operations for Korea & Hong Kong, China offices (50+ headcounts), ensuring compliance with Hong Kong Employment Ordinance and Korean Labor Standards Act. - Conducted 3 university roadshows establishing partnerships with top-tier design and sports management institutions - Liaise with other departments and external parties on HR issues, and perform other duties as assigned.

Orchestrated omni-channel marketing ecosystem for badminton category, elevating brand equity through thematic campaigns, product storytelling frameworks and sports marketing. - Built cross-channel social media matrix covering Weibo/WeChat/Zhihu, delivering 200% follower increase growth in 3 years, and 15% monthly engagement growth through content calendar optimization. - Led end-to-end visual identity projects: creative pitch evaluations, and annual production of 35+ premium visual assets. - Directed Olympic champion campus tour series across 3 universities, generating 5M+ social impressions Sports marketing includes player sponsorship and sports organization cooperation. - Negotiated endorsement deals with 10 world-top badminton players and Olympic short track speed skating champions, and followed by sponsorship execution. - Build international resources matrix, main role for more than 10 player’s sponsorship and following execution. - Liaise with BWF (badminton world federation) officials, responsible for Major Event Official Equipment Sponsor Bidding, BWF refugee program landing and BWF air badminton program cooperation negotiation - Lead title and equipment sponsorship of 2018 Li-Ning Junior World Badminton Championship, which result in 30% increase of Canadian distributor’s business. - Meeting interpretation for president, CEO, vice president and other senior management leaders.

Dalian Neusoft University is founded by Neusoft Group and inspected by Premier Li Keqiang. 20 hours’ teaching workload per week practiced my teaching techniques and public speech ability; strict working atmosphere cultivated my scrupulous working attitude. Apart from being the course responsible person, I was also working as company staff’s English lecturer and paper defense judge.

Taught Basketball English and responsible for compiling textbooks.

Worked as the interpreter for coaches from NBA teams

Courses include: Marketing and Strategy, Organizational Structure and Cultural Behavior, Sports Policy, Social and Political Environment, Operation management and Finance, Sport Development and Society Policy, Research Methodology. Finished all the courses and graduated successfully.

Acted as the host of 2010 Christmas party; won the third prize of the English Speech Contest held by Language Department; organized many activities successfully through playing a role in the Sport Society; earned third-prize scholarship twice.