Nhung Pham

Senior Digital Marketing & Sales Team Leader @ A. O. Smith Corporation

About

Having experience in marketing and e-commerce, I have a track record of sales success and digital transformation in business A good team player with reliable analytical and management skills

Country

Vietnam

City

Hanoi

Industry

Electrical & Electronic Manufacturing

Skill

Sales, Upselling, Microsoft Excel, Marketing Analytics, Account Management, Teamwork, Social Media, Microsoft Office, Management, Team Management, Customer Experience, Marketing Strategy, Digital Marketing, Marketing, E-Commerce, Leadership, Negotiation, Communication, Business Intelligence (BI), Branding

Experience

Senior Digital Marketing & Sales Team Leader

A. O. Smith Corporation

2023-1 - Present · 3 yrs 9 mos

Hanoi, Hanoi, Vietnam

- Analyzed market trends, designed strategy, and implemented sales plan, media plan, and promotion plan, achieved best performance sales department with highest growth rate in 2023 - Managed digital channels and optimized customer touch points on Fanpage, Website, and Marketplace stores - Developed CRM system (Salesforce) and built data flow to keep tracking sales and media performance daily - Designed digital sales materials including sales pipeline, sales scripts, sales kit, and chat scripts - Encouraged and maintained a dynamic working environment and high engagement of the Telesales team - Controlled department’s profit & loss, inventory, logistics

E-Commerce Team Leader

A. O. Smith Corporation

2021-7 - 2022-12 · 1 yr 6 mos

Hanoi, Hanoi, Vietnam

- Drove sales online including marketplace, social commerce, e-commerce website, and Telesales - Set up and managed CRM system (Hubspot) to improve customer experience and conversion rate - Worked directly with media agencies to execute media plans to generate leads and produce communications marterials

Marketing Executive

A. O. Smith Corporation

2019-12 - 2021-6 · 1 yr 7 mos

Hanoi, Hanoi, Vietnam

- Designed the Go to market plans and implemented digital marketing campaigns to launch 2 products that have remained Top 3 best-selling for 3 years - Took a lead role in growing the marketplace stores and executing marketing campaigns, achieved Top 1 water purifier brand in 2020 on Shopee Mall and Top 5 large appliances brands on Tet Jan 2021 campaign on LazMall

Campaign Executive

VinID

2018-1 - 2019-2 · 1 yr 2 mos

Hanoi, Hanoi, Vietnam

- Coordinated 3 monthly campaigns and a yearly campaign named “365 days of happiness” with big partners: NAPAS, Mastercard, Vingroup’s P&Ls - Organized 3 events: Watching Worldcup at Vinhomes, NAPAS lucky drawing, Mastercard lucky drawing - Implemented digital co-branding campaigns with more than 20 partners such as VietnamAirlines, GAP, Old Navy, Efora,…