Nazmul Huda Talukdar, MBA

- Led and mentored a team of Client Solutions Managers, ensuring Meta advertising solutions were strategically aligned with clients’ business objectives and marketing KPIs. - Designed and executed comprehensive customer success plans, leading Quarterly Business Reviews (QBRs), onboarding sessions, and lifecycle engagement strategies for enterprise and SMB clients. - Consistently translated campaign adoption metrics into measurable business outcomes, resulting in increased platform usage, retention, and revenue growth across multiple high-value accounts. - Managed strategic relationships and digital marketing operations for industry leaders including Coca-Cola, Nestlé, PepsiCo, Airtel, Robi, Grameenphone, Xiaomi, Nokia, Bkash, and Nagad. - Orchestrated full-cycle onboarding and enablement for new business clients—from product education and feature walkthroughs to campaign strategy, execution, and optimization. - Contributed to the scalability of account management processes by implementing standardized workflows and knowledge-sharing frameworks. - Acted as a subject matter expert and primary liaison between clients, product, and operations teams—translating user feedback into actionable product and service enhancements. - Resolved escalated client issues with a solution-oriented mindset and tact, driving sustainable resolutions and reinforcing long-term partnerships. - Championed organizational effectiveness by advising internal stakeholders and cross-functional teams on process improvements and client experience optimization. - Spearheaded the planning and end-to-end execution of client-facing marketing events, managing budgets, vendor negotiations, logistics, and on-site delivery to reinforce strategic relationships and brand visibility. - Designed and led Meta product training sessions year-round for advertisers and agencies to drive adoption, best practices, and platform expertise.

• Acted as a Marketing Solutions Expert for Meta platforms, partnering with Client Partners to design, execute, and optimize performance-driven campaigns for leading brands like Axiata, Airtel, Nestlé, Coca-Cola, Xiaomi, Nokia, and Nagad. • Provided consultative support to clients and agencies as an external product and measurement consultant, delivering best practices on creative strategy, media planning, and campaign attribution to improve ROAS and brand lift. • Translated complex data insights into strategic recommendations by analyzing performance trends and audience behaviors using Meta Ads Manager, guiding budget allocation and targeting enhancements. • Managed full-cycle relationship development and retention across key stakeholders including media agencies, creative teams, and brand marketing leads to align on goals, timelines, and performance KPIs. • Collaborated with internal cross-functional teams across analytics, engineering, creative strategy, and operations to drive seamless client onboarding, campaign delivery, and solution scalability. • Developed and led media and measurement strategies, including setup of lift studies, defining tracking requirements, and reporting campaign outcomes aligned with business objectives. • Identified campaign performance gaps and delivered proactive optimization strategies that improved client outcomes, reduced churn, and increased cross-sell of Meta Ad Products. • Oversaw complex project workstreams, including troubleshooting ad delivery issues, managing internal account operations, and ensuring best-in-class campaign setup and execution.

Httpool started as the strategic marketing and campaign analytics partner with Expo Dubai 2020. Core Responsibilities • Led end-to-end digital analytics strategy and real-time campaign performance tracking for Expo Dubai 2020, driving over 250 million virtual visits across website and social platforms through data-informed decision-making. • Built and deployed a real-time interactive dashboard in Looker Studio, integrating Supermetrics feeds from Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads to deliver timely insights for internal and external stakeholders. • Designed and implemented comprehensive tracking frameworks and attribution models to measure the impact of organic and paid campaigns, enabling data-driven storytelling and performance optimization. • Facilitated cross-functional collaboration with Expo Dubai’s media planning, buying, and creative agencies, international stakeholders, and Httpool's internal teams to ensure smooth campaign execution, reporting accuracy, and stakeholder satisfaction.

• Managed end-to-end ad trafficking and campaign setup across DSPs and SSPs, ensuring seamless delivery and performance optimization for mobile and web-based programmatic advertising. • Diagnosed and resolved complex issues involving ad server technologies, tag implementations, creative rendering, pixels, and data integrations across DSP/DMP/SSP/CMP platforms, enhancing delivery quality and reducing error rates. • Oversaw QA processes for all ad creatives, including Universal, Rich Media, Native, and Video formats, ensuring cross-platform compatibility and campaign integrity. • Conducted bid rate analysis and implemented optimization strategies to improve cost-efficiency and impression delivery in real-time bidding environments. • Utilized analytics platforms to track, measure, and report digital campaign performance, providing actionable insights that improved ROI and engagement. • Collaborated with creative and business teams to ensure that assets met platform specs and client objectives, using tools like Celtra to execute compelling, conversion-focused creatives. • Led data integration and reporting efforts across multiple sources, delivering daily, monthly, and quarterly dashboards to inform sales and marketing decisions. • Spearheaded the onboarding of global media partners including Opera, IMO, Truecaller, Viber, Likee, UnityAds, and Gameloft, expanding inventory sources and monetization channels. • Contributed to user acquisition planning, churn reduction, and UX optimization for existing digital products, applying funnel analysis and data-driven design thinking. • Acted as a liaison for stakeholder and partner relationship management, managing expectations and delivering timely updates on technical performance and campaign health. • Supported technical project management by documenting functionality requirements, leading improvement reviews, and recommending alternate technologies for continuous innovation.

• Oversaw global outsourced ad operations teams supporting high-profile clients such as Bloomberg, Communications Media Inc. (CMI), and Integral Ad Science (IAS), ensuring campaign quality, SLAs, and strategic deliverables. • Acted as a key liaison between senior executives, team leads, and international client POCs, aligning communication for seamless service delivery and client satisfaction across US and global time zones. • Managed daily operations by supervising campaign execution workflows, ensuring on-time delivery and technical accuracy of digital advertising tasks across programmatic platforms. • Resolved internal team conflicts, implemented corrective actions, and reinforced best practices to maintain high operational standards and morale. • Identified and nurtured emerging leaders within the team by creating personalized development plans and performance coaching, directly contributing to organizational succession planning. • Collaborated with cross-departmental units including HR, IT, Finance, and Admin to provide operational support and drive alignment with business goals. • Streamlined administrative communications across the leadership hierarchy, improving reporting structure and responsiveness for escalated issues. • Analyzed team utilization reports and optimized resource allocation, increasing overall team productivity and delivery efficiency.

Digital Ad Operation (Ad Trafficking) • Oversee the process of high impact ad placements and ensure best practices are being followed • Manage partnership with outsourced trafficking and QA teams (For Both Agency & Publisher). • Monitor the use of Doubleclick for Publisher (DFP) to monetize channels • Monitor the use of Doubleclick Campaign Manager (DCM) for ad trafficking • Manage performance, demographic, & viewability reporting metrics (Nielsen, MOAT, IAS, etc.). • Drive innovation based on up-to-date knowledge of industry best practices and emerging ad technologies. • Monitoring testing of all new 3rd party ad serving partners. • Monitoring the workflow of Radio trafficking as well as TV-pre-emption. • Preparing Business Review of the team Tech Support of Online Advertising Platform & Data Management Platform (DMP) • Manage customer support issues (as a Tier 2 support agent ) on a daily basis, including verifying issues, isolating and diagnosing the problem, and resolving the issue where possible. Using Salesforce and ZenDesk. • Act as subject matter expert and primary point of technical contact for the DMP • Enforce established best practices and policies governing the acceptable use and data architecture within the DMP • Oversee the integration of DMP with various Ad Networks and DSPs to facilitate execution of brand marketing strategy • Create and maintain audience segments in support of campaign strategy • Working with JIRA, Datadog, Kibana for troubleshooting Tech Support & QA of Mobile Apps • Monitoring Tier-1 technical support cases in ZenDesk using Mobile & Tablet Devices. • Logging Problem Tickets to engineering team in JIRA • Plan, develop and administer software test plans to detect and diagnose errors and bugs • Performed regression, integration, platform and performance testing to certify the stability and usability of software systems. • Testing the software releases to ensure the success of product releases

Key Responsibilities: • Maintaining tier 1 (Support Level 1) cases through a case system within client committed SLA’s. • Providing initial case responses (responding to the client via a case system) • Providing customer support for both Advertiser & publisher • Investigating cases like ad trafficking /serving issues, VAST & VPAID tag issues, analytics (reporting issues) • Logging bug into JIRA (Bug tracking system)

Key Responsibilities: • Maintaining tier 1 (Support Level 1) cases through a case system within client committed SLA’s. • Providing initial case responses (responding to the client via a case system) • Providing customer support for both Advertiser & publisher • Investigating cases like ad trafficking /serving issues, VAST & VPAID tag issues, analytics (reporting issues) • Logging bug into JIRA (Bug tracking system)

Key Responsibilities: • Managing publisher’s inventory • Reviewing the publisher’s websites & investigating the video existence on the website • Investigating the content type, ad initiation • Maintaining Customer Support and Troubleshooting

Key Responsibilities: • Maintaining work with advertiser through a case system • Campaign Management • Receiving media plan briefs and uploading media plan on a platform • Implementing click tag • Performing ad optimization • Ensuring accuracy of media plan entry and click tag implementation • QA’ing Campaign creations • Communicating with client contacts to resolve any media trafficking issues. • Providing weekly reports to the Advertiser • Merging the ad with the webpage player/video player using Photoshop CS6 for workflow investigations

- Consultation with clients to understand their vision. - Planning and scheduling projects efficiently. - Conceptualizing and storyboarding visual effects. - Creating 3D models, animations, and motion graphics. - Integrating effects seamlessly into footage. - Simulating special effects like fire or explosions. - Applying textures and lighting for realism. - Color grading and finishing touches. - Iterating based on client feedback. - Managing projects and resources effectively. - Keeping up-to-date with industry trends. - Marketing services and networking for clients. - Handling financial aspects of self-employment. - Maintaining positive client relationships. Used Softwares Adobe After Effects Adobe Photoshop Adobe Premiere Pro Adobe Lightroom Avid Studio Pinnacle Studio

Completed a Master of Business Administration (MBA) with a focus on strategy, digital transformation, and marketing analytics. - Engaged in case studies, research projects, and real-world simulations addressing global business challenges. - Led and collaborated on group projects across disciplines, including organizational diagnosis, digital marketing strategy, and knowledge management systems. - Developed expertise in project management, leadership, negotiation, and data-driven decision-making. - Applied advanced tools such as machine learning, digital platforms, and performance analytics to solve business problems. - Strengthened cross-cultural communication and leadership through collaboration with diverse classmates.

Scholarship Program – IT/ITES Management Professional Training Fully funded by The World Bank Group in collaboration with the Government of Bangladesh Intensive management training program designed to develop leadership and operational expertise in the IT/ITES industry. Jointly developed by the Institute of Business Administration (IBA), University of Dhaka; Indian Institute of Technology (IIT), Delhi; and Indian Institute of Management (IIM), Ahmedabad. Accredited by George Washington University (GWU), USA. Delivered by distinguished faculty from Victoria University (Australia), IIT-Delhi, IIM-Ahmedabad, Harvard (former), and IBA, University of Dhaka.