Nhi Doan

- Co-led with the Brand Manager executing brand plans as scheduled for Ambient categories (Porridge & Broth Sauce), driving +27% sales growth (FY25/FY24), increasing contribution to company topline from 40% → 50%, and delivering 131% of the 2025 KPI target. - Led the product launch/relaunch on time: + Relaunched Fresh Porridge leading to +29% sales YoY + Relaunched Hot Pot Broth leading to +18% sales YoY + Launched Cooking Sauce (new product) driving +18% category sales growth (FY25/FY24) - Led development and rollout of 12 new SKUs, including 2 breakthrough innovations expanding the revenue pool in Ambient Ready-to-eat and Broth Sauce category. - Delivered ATL/BTL Brand Promotion activities for Porridge & Broth Sauce on a lean budget, engaging 10M+ target audiences. - Owned Brand Performance Review (retail audits, social metrics) SG Food is market leader in packaged Fresh Porridge & ready-to-eat meals in Vietnam.

- Led NPD and channel launches: delivered 6 channel-customized SKUs, expanding the portfolio and driving incremental revenue on schedule. - Drove brand performance reviews: tracked post-launch and post-packaging renewal performance using Nielsen & internal KPIs plus consumer & Sales surveys; proposed actions on promotion, display, and distribution to lift awareness and sell-out. - Managed cross-functional alignment to secure forecast–supply–execution; built seasonal roadmaps and P&L simulations to support decision-making and negotiations. Orion Food Vina is a leading global confectionery group (top-of-mind brand: ChocoPie, Goute, O’Star...)

1. Widened knowledge about coffee, and its application to the market with development & innovation projects: - External projects: Developed product to meet the clients’ requirements by coffee profiling, sensory assessing, designing tests & developing trial in plant. - Internal projects: Researched for understanding of coffee & food ingredients market, commercial needs; Innovated the company product portfolio & process with production cost-saving 2. Communicated effectively with other departments (Quality, Production) for smooth operations: running trials before mass production, testing quality of finished goods 3. Supported Sales team on technical request from clients *Key learning: technical knowledge on soluble coffee; food ingredients business (B2B) operation; communication; customer-oriented

- Created ideas, planned & executed Instagram (IG) daily stories on the store page with over 34,000 followers & reached out 3% of them per post, which increased customer connectivity by 300% compared to the beginning (www.instagram.com/thecrafthousevn) - Collaborated with the Sales team to produce content for product portfolios & boost sale season campaign on social media - Key learning: thinking creative & practical, working under the pressure (meeting the KPI of contents created daily); analyzing data on IG dashboard to make conclusion for next steps of the project

- Key learning & skillset: clear understanding about food manufacturing; innovative mindset (driving for innovation), teamworking, researching, data analyzing, self-learning, time & project management, logical & analytical thinking