Serena Ho

In-house exclusive offers in home improvement (roofing, bathroom, guttering, solar, windows, kitchen, HVAC) ClickDealer, a DMS (NYSE: DMS) powered company, creates an environment and provides tools for advertisers and publishers to set up, optimize, and scale performance marketing campaigns to their maximal potential. Our team possesses expertise in traffic management, analytics, monetization, and product promotion across various countries and types of media.

At The Amici Group, I identify areas of growth on both the affiliate/publisher and advertiser sides. I also manage existing relationships to ensure superlative customer service and maximum ROI for all parties. We are always looking to expand affiliate distribution for GetItFree.us and TheSavvySampler.com, exclusive free samples & sweepstakes properties we manage on behalf of Tibrio. Amici means 'friends' in Italian. The Amici Group's mission is to help companies grow through our friendly, collaborative approach. Let's connect! serena@theamicigroup.com.

- Fostered relationships with clients (agencies, networks, advertisers) who're looking for customer acquisitions, and increase brand awareness by online exposure. - Maintained advertising budget and monitoring pacing, and most importantly bring out the most compatible and consistent quality traffic by collaborating with operational teams. - Ensured to achieve higher revenue targets weekly and monthly based on company’s Goal budgets, revenues, and profits. - Daily, weekly and monthly track reports for the campaigns in my responsibility. Collaborate with finance teams for closing sales and reporting invoices. - Worked with R&D team, creating new client relationships every week. - Utilized Tune Hasoffers as a tracking and affiliates management platform in order to track, set up clients and partners, optimization, KPI, impressions, etc.

Contributed to sales team at Uniqlo Matoba Kawagoe store in Japan. The majority of customers were seniors, who usually need a lot of assistance and will keep frequenting the shop if they find the service is outstanding and senior-friendly. I had a great chance to engage in conversation with them, responding to their requires, as well as practice cross selling based on their needs, and managing financial transactions, balancing drawers, etc. The role also requires me to work in professional teamwork, and have a good understanding in the local fashion market, and 'Omotenashi' hospitality in Japan.

This was one of the most intriguing projects that I have done. Though our members came from different cultures, we have made such a great team! We built this online toy store using web hosting SiteGround, WordPress, and of course Woocommerce. We had great time studying digital marketing and e-commerce, from choosing niches, import products, plugins, payment system, run Facebook ads, to design and build the whole store that is relatively well-crafted, functional and complete.

I worked with other 4 students and two mentors from Yamato Transport (one of the largest logistics companies in Japan) to plan a proposal to strengthen the image of the company to foreigners living in Japan. Within 4 months we created a marketing plan with 4 solutions: online advertisement, English slogan on trucks, point card promotion, and merchandise selling. The experience really has strengthened my teamwork, public speaking skills, as well as keeping strong attitude under pressure.