Nguyễn Lan Hương

Digital Marketing Executive @ UPP Global Technology JSC

About

A digital marketing enthusiast specializing in B2B marketing strategy, search engine optimization (SEO), and market research. With hands-on experience developing campaigns for business audiences, I focus on driving qualified leads and supporting sustainable growth. My expertise lies in planning and managing comprehensive digital marketing initiatives to enhance brand visibility and reach target segments effectively.

Country

Vietnam

City

Hanoi Capital Region

Industry

Marketing & Advertising

Skill

B2B Marketing Strategy, Search Engine Optimization (SEO), Market Research

Experience

Digital Marketing Executive

UPP Global Technology JSC

2025-7 - Present · 1 yr 3 mos

Vietnam

Digital Marketing Intern

UPP Global Technology JSC

2025-4 - 2025-6 · 3 mos

Vietnam

Content Marketing

ODIN CLUB

2024-3 - 2025-2 · 1 yr

- Developed and executed a strategic content plan for Jack Lane's social media, increasing over 4,000 followers on the Facebook page and nearly 2,000 followers on Instagram within 10 months. - Developed scripts and edited videos for the TikTok channels of ODIN CLUB & Jack Lane (12–15 videos/month), resulting in viewership metrics ranging from 5.000 to 1.000.000 views, contributing to increased brand visibility and engagement. - Ideated and designed various communication materials, including banners, posters, etc. - Track and report social media performance.

Account Marketing Intern

OneTik Agency

2023-7 - 2024-1 · 7 mos

- Managed client relations and communication to implement projects effectively. - Conducted market, product, and target audience research for the business. - Created video scripts aligned with operational directions. - Assisted the media team with filming and editing tasks. - Successfully supported and executed 10+ projects.