Thư Nguyễn

Group Brand Manager @ Sanofi

About

With a deep passion for marketing, I have spent my career shaping and growing brands in the Personal Care, Mom and Baby, and Fresh Produce industries. I specialize in crafting consumer-driven marketing strategies, executing impactful integrated campaigns that deliver tangible business results. I thrive on creating impactful marketing strategies, driving business growth, and shaping brands that consumers trust and love. Always eager to connect, collaborate, and exchange ideas on marketing, branding, and innovation! Let’s connect. 🚀

Country

Vietnam

City

Ho Chi Minh City

Industry

Consumer Goods

Skill

Pricing Optimization, Business Growth Strategies, Brand Strategy, Trade Promotion Management, New Item Launches, Integrated Marketing Communications Planning, Event Management, Business Case Preparation, Brand Innovation, Marketing Campaign Plans, Category Management, Product Marketing, Marketing Communications, P&L Management, Budget Management, Analytical Skills, Consumer Behavior, External Relations, Customer Insight, Portfolio Management

Experience

Group Brand Manager

Sanofi

2024-6 - Present · 2 yrs 4 mos

Marketing Lead for total Lactacyd Vietnam, overseeing end-to-end brand strategy, portfolio management, and 360° campaign execution for Baby Wash and Feminine Wash categories. Leveraged consumer insights to build brand equity, drive engagement, and deliver measurable business results across channels.

Brand Manager

Zespri International

2022-5 - 2024-1 · 1 yr 9 mos

Ho Chi Minh City, Vietnam

Marketing Lead for Zespri Kiwifruit, driving brand strategy, full-funnel marketing to drive volume growth, brand penetration, and premium positioning. Delivered integrated marketing campaigns that strengthened brand equity, increased consumer engagement, and expanded presence across touchpoints.

Brand Manager

Pigeon Corporation

2020-3 - 2022-5 · 2 yrs 3 mos

Ho Chi Minh City, Vietnam

Brand Lead for total Pigeon brand - Mom & Baby Care industry, overseeing brand strategy and business performance across key pillars: Bottle & Nipple, Baby Wash, and Breastfeeding. Drove value sales, brand KPIs, and new product launches through integrated marketing strategies. Led end-to-end campaign execution and ensured consistent brand messaging across consumer touchpoints to accelerate awareness and category growth.

Assistant Brand Manager

Pigeon Corporation

2019-3 - 2020-3 · 1 yr 1 mo

Led all marketing activities and product portfolio management for Pigeon's Breastfeeding category, accountable for category KPIs, including value sales and P&L. Formulated and executed cross-channel marketing campaigns, coordinating efforts across product, digital, social, PR, and trade marketing to drive sales growth in the breastfeeding category.

Trade Marketing Executive

Bayer

2017-3 - 2019-3 · 2 yrs 1 mo

Vietnam

Implemented impactful marketing campaigns, including activations, trade loyalty programs, and display initiatives, to drive brand engagement and sales. Developed strategic planograms and designed effective POS materials, significantly enhancing in-store brand visibility and consumer experience nationwide.