Nguyen Hanh (Hannah) NGUYEN

Commercial Executive @ KA Koncept - Indochina distributor for niche perfume, home fragrance, luxury skincare

About

A multilingual marketing professional with hands-on experience in trade marketing, commercial operations, and customer support. As a Commercial Executive at KA Koncept, an Indochina distributor for luxury perfumes and skincare, contributed to expanding retail distribution and providing market intelligence for over 15 European fragrance brands. Supported global partner visibility by managing sales data using tools like Excel and QuickBooks and facilitated international operations through the preparation of essential documentation for cross-border retail partnerships. Currently pursuing a Master’s degree in Business, Management, and Marketing at emlyon business school in France, complementing a solid academic foundation in Business English and International Business from Foreign Trade University. Proficient in both English (IELTS 7.5) and French (TCF B2), with a demonstrated ability to navigate marketing and communication challenges in luxury and entrepreneurial sectors.

Country

City

France

Industry

Luxury Goods & Jewelry

Skill

Business Development, Project Management, Trade Marketing, Commercial Operation, Customer Support, Research and Development (R&D), Collaborative R&D, Product Research, IELTS, Business English, Développement commercial, Business-to-Business (BtoB), Brand management, Marketing Agencies, Brand Partnerships, Media Marketing, Writing, English, Digital Marketing, Advertising

Experience

Commercial Executive

KA Koncept - Indochina distributor for niche perfume, home fragrance, luxury skincare

2024-10 - 2025-5 · 8 mos

Hanoï, Hanoï, Viêt Nam

Delivered market intelligence for 15+ European fragrance brands by conducting market analysis, trend monitoring, and web-scraping data collection. Expanded retail distribution performance by coordinating with 20+ specialized perfume retailers across Vietnam. Maintained global partner visibility on sales by tracking inventory and sales performance through Excel and Intuit QuickBooks. Enabled international commercial operations by preparing invoices, quotations, and packing lists for cross-border retail partners.

Research And Development Analyst

EmpowHER Tech Vietnam

2024-4 - 2024-11 · 8 mos

Improved program satisfaction outcomes as measured by 60% increase in participant satisfaction by conducting audience research with 1,000 technology students using Sphinx analytics. Strengthened stakeholder coordination as measured by successful event delivery by managing investors, partners, speakers, professors, and participants.

Head of Communications

Tomorrow Entrepreneurs Club (TEC FTU)

2022-10 - 2023-9 · 1 yr

Led end-to-end campaign planning and strategic communication initiatives for the Kawai Business Startup 2023 competition Effectively coordinating with stakeholders and partners to mobilize 1,300+ participants and ensure message consistency across channels. Grew 30% of Tomorrow Entrepreneur Club’s fanpage to 30K+ followers and Kawai Business Startup's fanpage to 15K+ followers over 2 years.

Member of Communications Department

Tomorrow Entrepreneurs Club (TEC FTU)

2021-10 - 2022-9 · 1 yr

Brand Marketing Coordinator

MISA JSC

2022-12 - 2023-4 · 5 mos

Expanded 360° digital campaign reach as measured by 10,000+ social visits and 200+ qualified leads across social media and websites. Increased digital engagement performance as measured by 180% website visit growth by optimizing SEO research, backlink verification, and Google Analytics tracking Converted marketing engagement into pipeline opportunities as measured by 30% of post-event leads by organizing technology networking and branding events with 500+ participants