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* Duties and Responsibilities * Commercial planning and coordination of trade, BTL and ATL activities across the Markets. * Trade strategy development, entrenchment in the commercial planning process * Merchandise / POS identification, placement co-ordination, design and procurement. * Developing consumer ideas & shopper marketing principles and adapt them based on local insights and customer needs. * Brilliant Execution involving proper budgets management, creating alignment across the consumer and customer / sales agenda, cultivating close partnerships with external agencies. * Analyzing business performance carefully and keeping track by making necessary interventions.

*  Transforming the capability of the Distributor as partners. Being instrumental in causing transformation across the customers by applying In depth knowledge of operation of our Distributor partners, and creating mutually beneficial relationships to deliver business growth. *  In-depth understanding of all the Diageo Way of Selling Capabilities and tools so as to coach others in Distributor Management/premises *  Perform all elements of the Platform for Growth programme, JUBP, Targeted Trade Investment and Customer/Channel Profitability. *  Deepening and broadening coaching capability, in particular by acting as a coach and advisor to our Distributor Partners and their teams. *  Leading strategy development with distributor partners. *  Developing targets and coming up with BDI activities to assist in broadening the market and foot fall . *  Territory assignment and demarcation for the trade partners. *  Recruitment of distributors in the assigned areas or country.