Pamela Ng

Chief Financial Officer @ Premiere Digital Services

About

Significant financial, strategy and e-commerce experience at Universal Studios, The Wonderful Company, Teleflora and Beachbody. I've spent the last 15+ years as a strategist and operator helping businesses achieve strong financial results through top line growth, cost and operational efficiencies, and navigate and adapt to changing market conditions. Areas of Expertise: - P&L management including budgeting, forecasting, revenue and expense management - Translating strategy in to actionable plans and executing them with teams - Developing and leading teams to achieve high performance - Driving profitable results through product innovation, improved usability/features on website, and enhanced customer experiences - Maximizing monthly recurring revenue (MRR) in both B2B and B2C subscription based businesses - CPA (inactive)

Country

United States

City

Los Angeles

Industry

Entertainment

Skill

E-commerce, Consumer Products, Strategic Planning, Competitive Analysis, Marketing Strategy, Strategy, Cross-functional Team Leadership, Management Consulting, Affiliate Marketing, Business Development, Product Management, Operational Improvement, Team Leadership, Staff Development, Business Strategy

Experience

Chief Financial Officer

Premiere Digital Services

2020-12 - Present · 5 yrs 10 mos

Los Angeles, California, United States

Chief Financial Officer

Irwin Naturals

2018 - 2020-11 · 2 yrs

Greater Los Angeles Area

- Senior executive with oversight for finance, accounting, IT, eCommerce and strategy functions - Key member of team leading efforts to launch new CBD based products in supplements, food & beverage and skincare categories

Vice President, Strategy

The Beachbody Company

2014 - 2018 · 4 yrs

Santa Monica, CA

Partnered with executive leaders across the company to solve their most pressing strategic issues and deliver high-impact results during Beachbody's transformation from delivering content via DVD to subscription based streaming service, BeachbodyOnDemand. Projects spanned multiple disciplines and included growth initiatives, enhancing the customer experience, optimizing its supply chain, driving sales force productivity and helping achieve significant cost reductions.

Sr. Director & General Manager, eFlorist eCommerce

Teleflora

2011 - 2014 · 3 yrs

Greater Los Angeles Area

Managed P&L with full strategic and operational responsibility for e-commerce business unit that hosted thousands of websites for individually owned and operated retail florists (SMBs). Responsibilities included product management (B2B tools and B2C websites), digital marketing efforts to drive customer acquisition and retention (e.g. SEO, SEM, and email campaigns), merchandising, education/consulting services, website technical support, budgeting and forecasting. Supervised team of 8 professionals and 26 support staff.

Director, Partner Marketing

Teleflora

2007 - 2011 · 4 yrs

Managed P&L for e-commerce business unit that marketed and sold Teleflora floral products through co-branded websites including Fortune 500 retailers, financial institutions, and travel and hospitality companies (e.g. USAA, AARP, Macy's, American Airlines). Responsibilities included devising and executing both online and print marketing campaigns, onboarding new partners (including IT integrations), managing strategic relationships, budgeting and forecasting.

Consulting Manager

The Wonderful Company

2005 - 2007 · 2 yrs

Led several consulting projects related to driving operational improvements, evaluating new business opportunities and marketing strategies for Teleflora.

Manager, Strategic Planning

Universal Studios Hollywood

2001 - 2004 · 3 yrs

Developed 3-year strategic plan and annual operating plan for Universal CityWalk and Universal Studios Hollywood theme park. Researched and analyzed strategic issues facing business units in post 9/11 economic climate which led to significant shift from international to domestic market focus.