Ngoc Linh Kieu

- Research global communication trends and new marketing solutions. - Analyse market, competitors, behaviors, and needs to develop ideas and strategies for clients' digital marketing plans: UKG, Vietnam Airlines, Ora Park, Di san Trang An, Song Hong... - Collaborate on creating strategic proposals, ideas, concepts, key visuals, content direction, media plans for brands. - Directly manage, monitor, analyse and evaluate advertising campaigns for brands across various digital platforms.

- Develop monthly and seasonal communication strategies to engage diverse target audiences (e.g., promoting junior golf classes in June–July, and business-oriented tournaments in August–September). - Create detailed monthly social media content plans tailored to campaign goals and audience interests. - Execute and monitor Facebook ad campaigns, analyzing performance metrics to optimize leads and engagement.

- Create monthly Social Media plan and manage Facebook page and Instagram account. - Develop a monthly content plan for social media (18 posts and 3 Instagram reels, with 1,000 views, 2,500 engagements, and 300 new followers for August and September 2024). - Pitch ideas to clients and secure sponsorship for 3 exhibitions. - Organise a book launch, a music event, and 3 exhibitions, attracting a total of 450 guests.

1. Research and stay up-to-date on market information and communication trends - Observe and collect information on brands’ products and services. - Be well-versed in all systems/procedures and keep updated on marketing and communication trends. - Keep the team fully abreast of all competitive advertising and press coverage of the brands, their competitors, and the marketplace. 2. Act as the key coordinator of the Marcom team for brand management and marketing/ communication execution - Ensure superior quality service and experiential communications ideas are delivered timely and executed effectively to brands. - Be the main contact between the Marcom team and other internal departments (including operation and back office teams) to ensure the efficiency of all marketing and communication activities for brands. - Seek, work closely, and manage suppliers on issues relating to the efficient administration of the brands. - Take responsibility for invoice control/estimation and queries in liaison with the Marcom department and other departments. 3. Assist the Marcom Manager during the execution - Assist individuals and team among Marcom team in the preparation of materials for brands’ meetings and regular reports. - Assist in formulating and implementing effective communication to brands. 4. Other administration tasks - Communicate between brands and team to complete contracts, billings, pitching documents, etc. - Deliver reports, analysis, and other tasks as requested.

Taught English online at 0-B2 level and prepared for IELTS 4 skills from band 3-6.5 for groups of 7-9 students

- Built communication plans on social platforms. - Created media publications on Facebook, Instagram, and TikTok with an average of 1,500 views. - Worked with Marketing, Sales and Student Life Team at RMIT University to organise 4 experience events.

Taught English online at 0-B2 level and prepared for IELTS 4 skills from band 3-6.5 for groups of 7-9 students

- Completed my first year with 7 courses: Making Media, Introduction to Advertising, Foundations of PR, Prof Communication Foundations, Modern Asia, Contemporary PR Research, and New Media, New Asia. - Completed my second year with 6 courses: Creative Advertising, Professional Writing, Comm Strategy & Planning, Social Media Communication, Exploring Asian Popular Culture, and Interdisciplinary Comm Project. - Completed my third year with 7 courses: Event Management, Copywriting, Art Direction, Consumer Psychology and Behavior, Issues, Risk and Crisis Communication, Client Management, and Professional Communication Studio