Nicholas Fong

Marketing Strategy & Campaign Development: Developed and executed comprehensive marketing plans to support the clinic's sales growth and enhance its brand presence in the competitive aesthetic industry. Sales Support & Collaboration: Worked closely with the sales team to align marketing strategies with revenue targets, ensuring consistent messaging and driving customer acquisition and retention. Market Research & Analysis: Conducted in-depth market research to identify industry trends, customer needs, and competitor strategies, leveraging insights to refine marketing tactics and drive campaign success. Social Media & Digital Marketing: Managed and optimized the clinic’s social media platforms (Instagram, Facebook, etc.) to increase engagement, boost brand awareness, and generate leads. Crafted compelling content to build an active and loyal online community. Content Creation & Management: Designed and produced creative campaigns, including photo and video content for digital marketing, promotional materials, and social media platforms to strengthen brand messaging. Data Analysis & Reporting: Monitored and reported on key performance indicators (KPIs), analyzing campaign performance and optimizing strategies to meet objectives, including increased website traffic and conversion rates.

1. Leadership & Team Management - Overseeing all marketing activities, concentrating on digital. - Influenced and collaborated with cross-functional teams to achieve shared goals, including product marketing, social media marketing, store marketing, product PR, and in-store merchandising. - Developed digital marketing plans to senior management for approval. 2. Digital Marketing, Advertising & Strategy - Responsible for new acquisition and traffic to the clinic. - Spearheaded paid digital advertising across all channels - (Facebook, Instagram, TikTok, LinkedIn, and Google) to ensure continuous lead generation. - Analyse, review, and report on channel performance, while spearheading initiatives to establish and promote best practices. - Managed budget allocation and planning to optimise marketing spend and maximise ROI. - Developed overall sales strategies that synergised with offline activities, enhancing overall marketing effectiveness. - Worked with agencies on Google SEM, SEO, and Google Analytics to analyse data and improve business flow. - Utilised critical thinking and market analysis to identify new opportunities and introduce new treatments to the market. 3. Social Media Management & Collaboration Partnerships - Developed social media strategy and oversaw social media content creation, management, and analytics to maintain a strong online presence. - Collaborated with key opinion leaders to boost brand awareness and leverage their audience for marketing campaigns.

-Orchestrated and managed global social media channels for 4 leading hotel brands (Banyan Tree, Angsana, Cassia, Dhawa) which includes strategy, execution, reporting, and community engagement. -Led social media advertising campaigns, from inception to reporting, and facilitated on-site content creation through photoshoots. ACHIEVEMENTS -Spearheaded E-gifting social media campaign in 2016 which increased revenue by 20% (month on month comparison) and increased user engagement by 10%.

Suitsupply is a menswear label from Netherlands, offering impeccable fits with the combination of the use of only the finest fabrics, European styling, unbeatable in-store service and within an attainable price bracket. -Plan, organize, and execute events and styling workshops in Suitsupply store. -Conduct campaign to increase brand awareness and increase foot traffic to the store. -Manage marketing budget and ensure maximum exposure for brand through each activity. -Actively seeking new opportunities for business development and handle collaborations which will create new synergy with other reputable brands. -Handle PR for the brand and ensure frequent communication with the media for features on both online and offline platforms. -Translate creative strategies into marketing collaterals to communicate marketing messages. -Create communication tools such as scripts to aid the Sales Advisors in building better relationships with customers.

-Conceptualize creative ideas and design to ensure maximum functionality for 2 brands - Proof Living & Dream Interiors. -Develop promotion materials (Catalogues, Brochures, Posters, etc) which successfully communicated marketing messages and promotions. -Assist the Marketing Executive for events preparation and liaising with external vendors. -Support the Visual Merchandiser in planning and generating visuals for store window display. -Manage the social media platforms by creating content through photography and copywriting. -Handle requests from the media by suggesting and providing product information.

Studied Communication Design which involves creatively generating and curating graphic elements that communicates a certain idea or message. Also, exploring design that makes up a brand and how it affects our every day lives.