Newton Nascimento

I lead the Shared Services Center (CSC), supporting the six business units with an integrated scope across Data & CRM, HR, Finance, IT, B2B Marketing and Customer Service.

• Responsible for the strategy and overall management of the areas of Market Intelligence, Sales Force Training, Compensation Plan, Backoffice System and Recognition with a team composed of 08 employees, including managers and analysts. • Management of the compensation plan focused on boosting the strategic behaviors of the sales force, guaranteeing results in line with the organization's objectives with optimized costs. • Leadership of Market Intelligence actions, responsible for monitoring KPIs, management reports and global and local analysis to generate strategic insights and support data-driven decisions. • Management of training demands, including continuous updating of the platform and creation of content aimed at supporting the business strategy, strengthening the training and engagement of the sales team.

• Strategic management of the sales department with more than 300,000 resellers throughout Brazil, leading a direct team of 20 employees, including 07 senior managers. • Responsible for Sales, Training and Development, Sales Incentives (Trade Marketing) and Business Development, including planning and implementing Go To Market strategy, execution and management of the sales funnel. • Strong performance in B2B transactions throughout the country, focused on development, commercial training and administrative support, developing successful entrepreneurs, a business model similar to the franchise model. • Market mapping which served as the basis for the creation of the business expansion strategy resulting in the opening of new distributors, accelerating growth in all regions of the country, with regionalized commercial and operational strategies. • Construction of the commercial strategy, in partnership with Marketing and Supply Chain, bringing inputs and needs from the field to ensure an attractive and relevant commercial proposal aligned with the objectives for each period of the year. • A 20% increase in Sales Force activity during and after the pandemic with the implementation of the new Sales Management Model, adding a more analytical vision to the management of B2B transactions, ensuring more effective action plans and reversing 80% of negative results. • Responsible for incentive and training programs aimed at Sales Leadership and Resellers, including products, sales techniques, digital tools and personal finance. • Leader of projects and initiatives to improve commercial management, including automating the registration process to increase the conversion of qualified inbound leads, a new methodology for analyzing results with customized action plans, standardizing distributors to generate greater brand visibility, choosing and implementing a new sales system.

• Creation of the Strategic Planning department for the Brazilian operation, creation of management rituals, analysis and prioritization of projects according to their impact and alignment with the macro strategy. • Responsible for building the Strategic and Operational Plan for the Brazilian Business Unit, including alignment of initiatives, investments and prioritization of projects. • Definition of the new sales system focused on the digital transformation of the Sales Force, involving the choice of supplier, construction of the business case, Change Management of culture, people and processes. • Responsibility for standardizing distributions throughout Brazil, reinforcing the new positioning and increasing brand visibility and recruiting more new resellers. • Brazil’s representative on multidisciplinary teams at the head office in Orlando and on global projects, covering the entire scope of Business Development, Strategic Planning and Distribution Models. • Monitoring the competition and identifying best practices, as well as conducting internal studies on behavioral aspects of Tupperware consultants with the support of 1 Strategic Planning Supervisor.

• Management of the area responsible for providing administrative, financial and operational support to Tupperware Distributors throughout Brazil, ensuring profitable and efficient operations, as well as guaranteeing quality services for the Sales Force. • Responsible for implementing the auditing process to ensure that distributors are aligned with the procedures determined by the company, as well as opening and closing distributorships in Brazil. • Focal point for Distributors in solving problems that impacted the operation and the journey of Tupperware consultants. • Management of the Sales Support area in Rio de Janeiro focused on improving the Distributor experience by optimizing processes and commercial restructuring with a new billing structure.