Nessa Orumchian

Worked with Arbor Assays in a year-long UX consulting project, leading planning, research, design, and evaluation phases. Conducted user research and testing to inform design decisions and delivered final recommendations to improve website usability and product discovery.

Optimized digital advertising campaigns, analyzed key metrics, and contributed to strategies that improved ROI. Gained hands-on experience with paid media platforms, data analysis, and performance reporting, helping to drive growth and brand visibility in a fast-paced e-commerce environment.

Worked with a student consulting team to analyze a Longchamp store in Madrid. Identified growth opportunities through in-depth market and in-store analysis, and developed a strategic plan with financials and visuals to boost sales and strengthen brand presence among younger consumers.

Consult with local Ann Arbor company Found on marketing material. Worked with team to make website improvements, implement influencer campaigns, promote and create upcoming events, and create cohesive branding across all digital and physical platforms to increase targeted student engagement.

Seasonal summer intern working through problem statements in a project based structure. Working closely with product design and UX principles to create transform concept into visually matching, functional, and tangible pitch.

Assisted in strategic brand development by supporting the brand manager and marketing director with daily, weekly, and monthly initiatives. Conducted market and social media trend research to identify high-performing content and user segments, which informed targeted content planning. Contributed to content creation for social media, email, and web campaigns, driving improved brand recall and consumer engagement.

Exploring the intersection of fashion and business utilizing diverse student perspectives on UofM's campus. Prioritize and implement user experience design principles in creation and maintenance of online website while collaborating with peers to create usable aesthetics to increase website engagement.

Collaborated with fellow staff members and teachers to create and maintain an inclusive and organized environment to increase customer satisfaction and experience. Assisted customers with retail transactions, studio memberships, and class scheduling.