Neslihan Kaya

• Developing sales and marketing projections to steer strategic growth decisions across capital market instruments, venture capital, and portfolio management. • Directing comprehensive sales and strategic marketing plans for capital market transactions, including IPOs, debt instruments, company mergers, and acquisitions. • Devising and executing integrated, impactful marketing strategies for investment products encompassing media procurement, brand elevation, and digital marketing. • Overseeing the digital metamorphosis of financial operations, supporting digital innovations through astute asset management and data analytics. • Implementing strategic initiatives to elevate sales operations, manage CRM platforms, and amplify internal operational efficiency. • Analyzing performance metrics of digital marketing strategies, driving data-driven decisions, and offering comprehensive strategic guidance through detailed reporting. • Providing consultancy on project financing, capital increments, and call operations, delivering precise strategic investment counsel to clientele. • Formulating strategies harmonious with corporate objectives, sharing and executing these strategies with the management echelon. • Steering team performance, identifying talent, and nurturing the professional growth trajectory of team members. • Forging strategic business alliances, fortifying customer relationships, and steering long-term relationship management in alignment with corporate aspirations.

• Orchestrated the achievement of being a leading-trusted entity in international trade. • Conducted in-depth market trend analysis while fostering robust client relationships. • Directed and executed comprehensive marketing strategies, optimizing team efforts to meet objectives. • Crafted innovative business development strategies, guiding teams towards successful execution. • Elevated brand presence significantly and diversified product portfolios. • Entrusted with the representation of Ireland's digital marketing initiative in Turkey. • Engineered and implemented cutting-edge digital marketing strategies, augmenting online outreach and engagement. • Forged pivotal alliances with major industry players, enhancing the company's strategic partnerships such as Turkcell, Milliyet etc. • Drove the expansion of the corporate portfolio, charting comprehensive and forward-thinking strategies.

• Orchestrated comprehensive market research, conducting in-depth analysis of competitive landscapes and consumer behaviors. • Collaborated closely with the R&D division to align product development strategies with the identified market needs and trends. • Spearheaded the enhancement of R&D efficiency by vigilantly monitoring technological advancements and industry standards. • Provided leadership in evaluating and guiding the R&D team through the process of implementing innovative product concepts. • Directed project progress, established timelines, and devised action plans while fostering effective collaborations with internal &external stakeholders. • Developed and executed marketing strategies in perfect alignment with the overarching company vision.

• Led strategic sales initiatives and directed brand management processes at an international IT firm, recognized as a Gold Partner by major global leaders like Microsoft, Adobe, Autodesk, Cisco, Logo, Java, Android, and iOS. • Developed and executed marketing strategies, fortified client relations, and established key strategic alliances. • Took a leadership role in government-backed projects, specifically in overseeing sales operations and utilizing effective marketing instruments to expand project recognition across Turkey. • Coordinated the R&D plans of Turkey's technology leaders within the Bilişim Vadisi project, steering its successful progress. • Emphasized education and employment details to ensure strategic alignment and progression of the project.

• Led sales, marketing, and PR processes for projects at BBM Turkey under the Brands Association (Markalar Birliği) umbrella, overseeing a team of 10 members. • Successfully established the implementation grounds for international projects within Turkey and coordinated similar initiatives on a global scale. • Utilized expertise derived from psychology and pedagogical training to plan and manage sales and marketing-focused seminars, workshops, and other events supporting the personal growth and orientation processes of corporate and project personnel. • Collaborated with prominent brands such as Aktif Bank, Nissan, STAR Rafineri, Europe, Middle East, and Africa (EMEA), Trend Micro, Kaspersky, Eczacıbaşı, and Efes, ensuring successful execution of such initiatives through strategic partnerships.

• Markalar Birliği is an international non- profit organization regulating relationships between franchisees and consumers, establishing a significant presence. Also it pioneered educational disciplines from the UK and US into Turkey, expanding to 210+ franchise branches encompassing 20+ education brands. • Facilitated competition between sibling brands in the same market areas to coordinate sales and marketing strategies. • Developed strategic plans to enhance competitive edge. • Steered the creation of sales and marketing strategies, expanding customer bases, and increasing sales volumes. • Designed marketing campaigns, devising effective strategies for digital marketing and brand awareness. • Directly involved in overseeing the entire process of the ASIT (American School of Information Technologies) leading the integration of educational programs and information technologies, providing guidance to achieve desired project outcomes.

• Developed and executed strategies to enhance product and software sales, focusing on customer relationship management and expanding client bases. • Set, monitored, and strategized sales objectives to drive business growth. • Conducted comprehensive market research, competitor analyses, and evaluated market opportunities. • Led the development of marketing strategies, overseeing campaign planning and execution. • Managed sales processes across different points of sale, optimizing product introductions and sales in various outlets. • Organized and executed diverse marketing activities like the "Medeniyetler Defilesi" to elevate product and brand visibility.