Nenad Mirkovic
Global Director Brand Building Capabilities Development @ Philip Morris International
About
Nenad is an international Brand Marketing Executive with two decades of professional experience from Sport/Sportswear, FMCG and Advertising industries in a broad variety of markets including North America, Western and Eastern Europe. A committed and driven professional, with a proven track record of delivering sustainable brand and business growth across multiple category and consumer segments. He possesses extensive knowledge and experience on platforms, digital content, online communities, CRM, e-commerce and omni-channel retail strategies and management. Nenad is passionate about servant leadership and inspired by consumers, premium brands, innovative products and businesses. Specialties: Business strategy and development, project management and team leadership, digital marketing, brand identity development, portoflio management, consumer insight and market segmentation, category management, activating sports/sponsorship contracts, city focused integrated sales and marketing, and retail marketing. Nenad participated in athletics at the collegiate and professional levels. He possesses a dual citizenship (US/Serbian).
Switzerland
Lausanne
Sporting Goods
Business-to-Business (B2B), B2C Marketing, Customer Acquisition, Strategic Marketing Management, Brand Marketing, Creative Strategy, Marketing Leadership, Customer Relationship Management (CRM), Marketing Analytics, Marketing Budget Management, Digital Transformation, Portfolio Management, Presenter, Key Performance Indicators, Community Strategy, P&L Management, Digital Strategy, Cross-functional Team Leadership, Presentations, Media Agencies
Experience

Nike Marketing Director | Balkans Region
Delta Sport Group
Belgrade, Serbia

Account Director
Wayfinder
San Francisco, California
Nenad Mirkovic's Contact Information
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