Nenad Mirkovic

Nenad Mirkovic

Global Director Brand Building Capabilities Development @ Philip Morris International

About

Nenad is an international Brand Marketing Executive with two decades of professional experience from Sport/Sportswear, FMCG and Advertising industries in a broad variety of markets including North America, Western and Eastern Europe. A committed and driven professional, with a proven track record of delivering sustainable brand and business growth across multiple category and consumer segments. He possesses extensive knowledge and experience on platforms, digital content, online communities, CRM, e-commerce and omni-channel retail strategies and management. Nenad is passionate about servant leadership and inspired by consumers, premium brands, innovative products and businesses. Specialties: Business strategy and development, project management and team leadership, digital marketing, brand identity development, portoflio management, consumer insight and market segmentation, category management, activating sports/sponsorship contracts, city focused integrated sales and marketing, and retail marketing. Nenad participated in athletics at the collegiate and professional levels. He possesses a dual citizenship (US/Serbian).

Country

Switzerland

City

Lausanne

Industry

Sporting Goods

Skill

Business-to-Business (B2B), B2C Marketing, Customer Acquisition, Strategic Marketing Management, Brand Marketing, Creative Strategy, Marketing Leadership, Customer Relationship Management (CRM), Marketing Analytics, Marketing Budget Management, Digital Transformation, Portfolio Management, Presenter, Key Performance Indicators, Community Strategy, P&L Management, Digital Strategy, Cross-functional Team Leadership, Presentations, Media Agencies

Experience

Philip Morris International

Global Director Brand Building Capabilities Development

Philip Morris International

LinkedIn
2025-7 - Present · 1 yr 3 mos

Lausanne, Vaud, Switzerland

Philip Morris International

Regional Head Brand Engagement I Europe Region

Philip Morris International

LinkedIn
2025-1 - 2025-7 · 7 mos
Philip Morris International

Head of Marketing and Digital I South East Europe

Philip Morris International

LinkedIn
2020-12 - 2025-1 · 4 yrs 2 mos
Nike

Jordan Brand Director | Berlin & Central EMEA

Nike

LinkedIn
2017-7 - 2020-12 · 3 yrs 6 mos

Berlin Area, Germany

Nike

Football & Basketball Brand Director | Central Europe

Nike

LinkedIn
2014-5 - 2017-6 · 3 yrs 2 mos

Prague, The Capital, Czech Republic (CZ, HUN, CRO, SLV, SLO)

Delta Sport Group

Nike Marketing Director | Balkans Region

Delta Sport Group

2008-12 - 2014-4 · 5 yrs 5 mos

Belgrade, Serbia

Wayfinder

Account Director

Wayfinder

2005-7 - 2008-12 · 3 yrs 6 mos

San Francisco, California

Triplex

Marketing Manager

Triplex

LinkedIn
2002-10 - 2005-7 · 2 yrs 10 mos

San Francisco, California

Proclaim Promotions, Inc

Marketing Coordinator

Proclaim Promotions, Inc

LinkedIn
2001-3 - 2002-10 · 1 yr 8 mos

San Francisco Bay Area

Education

University of Wisconsin-Parkside

University of Wisconsin-Parkside

LinkedIn
UCF College of Business

UCF College of Business

LinkedIn
HEC Paris

HEC Paris

LinkedIn
2025-12 - 2025-12 · 1 mo

Nenad Mirkovic's Contact Information

Email

******@***.com

Phone

(**) *** ****

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