Nemesia Hemburrow

Head of Marketing (ConnectTheWords) @ InQuisiTiVe Media

About

I am a results-oriented Digital Marketing expert with more than 20 years of experience. My passion lies in fostering growth, and I have a strong history of providing innovative solutions to address business challenges and enhance marketing performance. Areas of expertise include * Over 20 Years of Marketing experience. * Start-ups. * Growth optimisation. * App Store optimisation (ASO) * App Store paid advertising - Apple Search Ads Qualified * App user engagement strategies - Push & in-app lifecycle messaging set up and design. * Social media content planning and creation - Canva qualified * Social media paid advertising - Facebook, Instagram, Twitter & LinkedIn. * Search engine marketing - SEO, PPC, Display. * Loyalty & retention. * CRM, customer lifecycle design and set up. * Lead generation programme creation. * TV, Brand & PR management. * Performance analysis, testing and optimisation. * Strategic planning and budgeting. * Team management and mentoring. * Supplier appointment and management. * Project management. * Strong negotiation skills. * Able to build relationships at all levels.

Country

United Kingdom

City

Marlow

Industry

Marketing & Advertising

Skill

YouTube, Instagram, Team Leadership, Web Development, Strategic Marketing Management, Advertising, Public Relations, Strategic Marketing, Social Media Content Creation, Google Analytics, Performance Measurement, Push, Digital Marketing, Direct Marketing, Google Ads, Customer Loyalty, Customer Engagement, Mobile Advertising, Multi-channel Marketing, Marketing Budget Management

Experience

Head of Marketing (ConnectTheWords)

InQuisiTiVe Media

2022-1 - Present · 4 yrs 9 mos

In my position at InQuisiTiVe Media, I have effectively spearheaded the launch of our word puzzle applications—ConnectTheWords and our newest addition, Odd Word Out. Since its launch, these apps have experienced remarkable growth, thanks to the marketing strategies I developed and executed.

Head Of Marketing (IQTV)

InQuisiTiVe Media

2017-6 - 2021-12 · 4 yrs 7 mos

Marlow, Buckinghamshire, United Kingdom

As a consultant for the startup IQTV, the world's first SVOD provider for intelligent quiz shows, I developed and executed a successful marketing strategy.

Strategic Marketing Consultant

Freelance Marketing and Creative Services

2017-6 - Present · 9 yrs 4 mos

Marlow, Buckinghamshire, United Kingdom

Developing strategies that help organisations successfully launch and drive growth of products and mobile apps. Specialising in digital marketing, social media, app store marketing (app store optimisation and engagement strategies), growth hacking, CRM, L&R, direct & digital marketing, social media, lead generation and market research, with a strong focus on campaign tracking and performance optimisation.

Head Of Marketing

OobEdoO Ltd.

2013-11 - 2015-3 · 1 yr 5 mos

Marlow

In this role, I was tasked with developing and executing a marketing strategy for a new educational subscription video-on-demand (SVOD) application, tailored for children. This position required significant collaboration, adaptability, and hands-on involvement.

Senior Digital Marketing Manager

BlackBerry

2010-5 - 2011-9 · 1 yr 5 mos

Slough, United Kingdom

In this role, I was responsible for the team management and strategic direction of the web and social properties across EMEA.

Senior Direct Marketing Manager, EMEA

BlackBerry

2006-12 - 2010-5 · 3 yrs 6 mos

In this role, I was responsible for defining the EMEA Direct Marketing strategy for both the consumer and enterprise divisions, I managed acquisition, retention and lead management programmes to serve the entire customer lifecycle.

Direct Marketing Manager - Mobile Acquisition

The Carphone Warehouse

2001-9 - 2006-12 · 5 yrs 4 mos

In this role, I was responsible for the strategic planning and implementation of the customer marketing plan – including upgrade, up-sell, cross-sell and win-back initiatives across direct, web and retail sales channels.