Nelson Lopes

Helping organizations design, activate and communicate strategies for measurable positive impact. Focused on sustainability, innovation and purpose-led transformation. Building ecosystems where creativity, data and collaboration generate change — for the Planet and for People.

Helped businesses to grow through smart mkt programs that connect brands with customers, boost sales, and deliver measurable ROI. Achieved first six-digit client win within 90 days of joining the role.

Spearheaded the development and operational management of a market-leading employee benefits solution, delivering: - €220M annual turnover | €4M net revenue - 14,000 corporate clients served | 40,000+ partnered merchants/vendors - 200,000+ active consumer beneficiaries | 100 employees and full-time specialists - Multi-channel platform connecting businesses (B2B), service providers (B2B2B), and end-users (B2B2C) A few key wins - Founded and scaled a startup operation from concept to market leadership, designing/executing GTM strategy that captured 30% share within 18 months. - Led digital transformation program reducing operational costs by 30% while improving NPS by 25 points through: eCommerce platform handling €200M+ annual transactions; Mobile app achieving 3.8/5 rating; Data lake set up enabling 80% faster decision cycles - Directed full-scale rebranding and operating model overhaul that: Increased brand recognition from 50% to 80%; Reduced time-to-market by 50% through agile implementation; Migrated 100% client assets with zero service disruption - Transformed workforce capabilities through competency mapping and upskilling, boosting productivity metrics by 35% across key functions

As a key member of the executive board, I played a pivotal role in launching and scaling our operations from the ground up. My direct responsibilities encompassed: - Sales and distribution strategy - Partnership development and management - Product innovation and development - Customer care and experience optimization During my three-year tenure, I spearheaded several initiatives that drove significant business growth and operational excellence: - Drove 30% CAGR through data-driven sales optimization, exceeding financial targets by 8-12% annually for 5 consecutive years - Built omnichannel distribution network: 97% geo coverage and 50% digital penetration - Established 40,000 POS affiliate network generating €2M in 3-year incremental revenue and expanding our service reach while enhancing user value. - Conceptualized and implemented innovative digital solutions, including a comprehensive client portal and user-friendly customer app, streamlining operations and improving customer engagement. - Led the company to win the "Best-in-Class Meal Card Solution" award in 2018, showcasing our commitment to service excellence and industry leadership. - Achieved operational break-even through strategic planning and efficient resource allocation, demonstrating strong financial acumen and business sustainability. These accomplishments not only solidified our market position but also laid a strong foundation for continued growth and innovation in the industry.

Developed & scaled an innovative B2B wholesale insurance distribution platform serving 20,000+ clients across Portugal through a network of 1,000+ independent agents and broker partners, , delivering: - €6M GWP (Gross Written Premium) | €3M Annual Revenue - 40-member specialist team managing complex risk placement - 15% YOY growth through tech-enabled broker empowerment - Digital Broker Portal: Streamlined submission-to-binding workflow reduced processing time by 60% and boosting broker productivity by 25%

In early 2007, I was invited to join the APRIL Group as an International Business Developer. My role involved laying the groundwork for a start-up operation, reporting directly to headquarters. In January 2008, I presented a comprehensive strategic business plan to shareholders, which ultimately led to the successful establishment of APRIL Portugal from scratch

At the end of 2004, I was entrusted with the challenge of integrating Alico (AIG) as a Profit Center Manager. In this role, I led the credit insurance business line, overseeing a Profit & Loss (P&L) account and coordinating all business functions and resources—both direct and indirect—while reporting locally and internationally. I managed a portfolio with an annual turnover exceeding €15 million. I developed innovative solutions and customized schemes for diverse entities, including banks, insurers, and retailers. Additionally, I actively contributed to core company projects and strategic business planning. My responsibilities encompassed: - Profit Center Management: Leadership of the unit to ensure profitability and operational excellence. - P&L and Budget Oversight: Managing financial performance and ensuring alignment with organizational goals. - Strategic Planning: Development of business and marketing plans to drive growth. - Product Development: Designing and implementing tailored products to meet market demands. - Business Development: Identifying opportunities for growth and expanding market presence. - Sales Leadership: Supervising sales teams and providing training to enhance performance. - Operational Oversight: Supervising operations, IT systems, and financial processes. - Team Coordination: Managing direct and indirect staff across various functions. This role required a combination of strategic vision, operational management, and innovation to achieve business objectives in a competitive environment.

Led key account management efforts for diverse industries, completed a successful six sigma project on sales activation, and developed sales network animation and training programs. • Managed key accounts in banks, auto, and retail sectors • Completed a six sigma project on sales activation and persistency • Developed and implemented sales network animation and training programs

Led the animation and training of 65+ branches in Banco BPI, resulting in improved business performance and customer engagement. • Developed training courses and presentations to enhance sales effectiveness. • Presented and promoted mutual funds and saving plans offer, driving revenue growth.

A cutting-edge executive program by ISCTE designed to equip business leaders and managers with practical knowledge of artificial intelligence. Focuses on strategic applications of AI in management, fostering innovation, data-driven decision-making, and digital transformation across organizations.