Nelson FATELA

Key results: Develop the largest online artist network in Canada from 800 (may 2020) to 9800 artists (june 2022) → 12x artists subscription increase 30% revenue increase in 2021 5x increase of exhibiting venues from 2021 to 2022 1.8M page impressions per year Generate first sales outside Quebec (Canada/United States/international) Responsibilities: Digital & Content Marketing strategy Paid Media acquisition CRM strategy & integration Project & Product management Lead the Hubspot CRM integration for Marketing automation

Digital & Content Marketing strategy Paid Media (lead-generation & conversion) Lifecycle marketing, CRM strategy & integration Marketing automation (Hubspot) Project management (cultural events & B2B partners) Product management (product launch: personal art advisory) UX/UI Design recommendations

Helping businesses scale their digital experiences with services such as paid media, growth strategies, marketing automation, analytics & kpis reporting, brand content marketing (PR, newsletter, blog, social)

Key results: Generate 55% YoY growth on sales. Deploy +500K$ yearly budget to acquire new users & buyers for Incursion Voyages, top 5 group travel agent in Quebec and #1 best seller in some destinations - Build the marketing department, set up tracking & kpis reports - Manage the lead acquisition strategy via various advertising channels (SEM & Display / Paid Social / Private deals with local media) - Manage and integrate our newsletter strategy - Operate a brand awareness campaign with our brand ambassador in order to generate leads & sales (2019 Top 5 engagement advertising campaign in La Presse +) - Optimize marketing and sales processes to improve lead conversion - Improve the customer experience by developing new features for the website - Manage the blog content strategy to help increase user engagement and acquire new potential customers

Key results: Manage $1M/year digital advertising campaigns with billions of impressions per year 120% annual growth, 30-50% lead conversion rate +40% increase in revenue on our newsletter campaigns - Set a relevant marketing strategy to maximize impact on traffic and sales - Manage and train coordinators in paid media channels - Manage acquisition partners (analysis, follow-up and establish improvements) - Optimize user experience on web & mobile (AB testing) - Manage CRM plan - Increase brand's social media engagement (Facebook, Twitter, Instagram, Blogs) - Analyze KPIs, ROI on a daily basis - Manage acquisition budget and ensure to achieve our CPA goal

- Manage the email strategy (set up campaigns, analysis and strategic recommendations) - Optimize on-boarding and post-purchase flows across multiple channels (email, advertising, physical supports)

- Optimize performances across various acquisition channels: Google Search & Display, Facebook Ads, Twitter Ads - Set up a multi-canal remarketing strategy - Analyze KPIs, ROI on a daily basis (Database - mySQL, Looker- & Google Analytics) and make strategic recommendations - Manage the mobile acquisition strategy (mobile site + mobile application) app installs, signups, sales - Optimize user experience on web & mobile by improving landing pages (AB Testing)

SEM: Implementing & Optimization of Adwords and Facebook Ads campaigns (ad structures, keywords, optimizing landing pages, ROI) on 3 markets (Canada, Australie and Brazil) SEO: Improving SEO Texts on Google (title, metadescription, relevant keywords) Developing a blog linking strategy Weekly SEO Analysis (Google Webmaster Tools, Google Analytics, SEO Moz, Google Trends) Product Content: Creation of Merchant Pages + Management of Product and Merchant Reviews Traffic Analytics & Reports Daily Following on Google Analytics (evolution of visits, clicks, CTR...), SEO MOZ, SEM Rush Coordinating Business Strategy Development in Brazil: Realizing Weekly Sales Report with the local sales team (traffic by sources, revenue analysis) Competition & Technology Monitoring of E-commerce industry in Brazil Social Media Management: Participation in the achievement of a Facebook contest in Brazil designed to acquire new fans for Shopbot's fanpage (+33,000 fans obtained) Daily Posts on Facebook Brazil, Canada and Australia