Nelson A.

Boutique Entertainment & Event Promotion Agency

● Manage Live/Experiential Marketing for Shure's North America Team. ● Develop and Manage Shure's Influencer Marketing, Sponsorships, Brand Collaborations, and Experiential Strategies at events and trade shows to deliver industry leading activations. ● Plan, produce, and execute activations from small local events to Shure's participation at Coachella, Lollapalooza, InfoComm, VidCon, NAMM, NAB, AES, CES, and SXSW among many others. ● Lead cross-functional planning and collaboration, with legal, sales, global marketing, public relations, artist and influencer marketing, digital marketing, market development, creative, and outside agencies, in order to produce industry leading activations. ● Budget management for Events, Trade shows, and Influencer Marketing. ● Managed a comprehensive RFI/RFP for Shure's new trade show property which debuted at NAMM 2019. (Pictures Attached) ● Successfully launched Shure's major rebrand at CES and NAMM, both in January of 2019 which combined generated thousands of new leads, over 100 coverage hits, $730K in advertising value, 285M gross impressions. ● Developed Shure's Event/Trade Show and Influencer KPI's and metrics to measure ROI and ROO for post campaign reporting. ● Championed experiential and application focused activations at trade show and events that promoted positive and emotional connections between the Shure brand and its customers. ● Continuously researches latest consumer engagement trends across social, experiential, and influencer marketing targeting millennials/zillennials.

● Manage relationships with internationally renowned Artists and influencers in the Entertainment Industry from U.S., Latin America, and Canada, such as Jennifer Lopez, DNCE, Tori Kelly, Logic, Grimes, Zhu, MANÁ, Prince Royce + many more ● Grew Shure's Latin Artist roster by almost 600% since championing the efforts to grow our relationships in the Latin music industry ● Develop key business relationships with such brands and companies as Telemundo, Univision, MTV, The Recording Academy, CARAS, iTunes Latin America, C3 Presents, Live Nation, Goldenvoice, Superfly, The Windish Agency, United Talent Agency, Billions Corporation + various other Artist management/booking agencies and record labels ● Coordinate Shure's artist support at various high profile events and awards shows like the GRAMMYs, Billboard Awards, MTV Video Music Awards, the Juno Awards + many others ● Be on the forefront of music trends to identify up-and-coming artists for possible endorsements ● Manage Artist roster, travel, + trade show budgets ● Negotiate endorsements with Artist management + attorneys ● Leverage artist influencer relationships to create content that is beneficial to them, their fan bases, and Shure marketing objectives ● Manage all influencer engagement + measure ROI ● Conceptualize and develop effective beta testing and product seeding strategies for new products ● Represent Shure at trade shows, festivals, and Shure hosted events ● Serve on the social media team to create branding initiatives across many social platforms ● Serve on the community management team for Twitter ● Interview artists for the Shure YouTube channel + Shure blog ● Coordinate marketing and sponsorship opportunities with various outside partners ● Brainstorm, implement, execute, and manage strategy for social media campaigns that support brand initiatives and business goals ● Oversee editorial calendar and organize workflow management

● Managed all Artist Relations, Public Relations and E-Marketing activity for the International Americas Business Unit (IABU), which focused on Canada, Central and South America ● Planned, wrote, and edited the IABU's press releases in support of New Product Launches, Special events and award shows like Latin Grammy's, Latin Billboard Awards, Premios Lo Nuestro, Juno Awards and Polaris prize among many others. Coordinated Seeding of product to trade publications, and vetted/selected industry influencers for product reviews and un-boxings ● Managed Web Marketing For the IABU which included: e-mail direct marketing, digital monthly newsletter, e-campaign/contests, social media activity, and managing of regional and country-specific web properties throughout Canada and Latin America ● Lead, advised and supported international accounts and distribution partners with the execution of marketing initiatives in their respective countries ● Coordinated at the strategic and tactical levels internally with other functional areas within the company. ● Project managed the development of es.shure.com, Shure's first fully-Spanish language website ● Managed all Artist Relations activity for the IABU and developed and cultivated key industry contacts and relationships to grow the Latin and Canadian artist endorser roster over 200% within a year and a half ● Executed the conception, design, production, and implementation of strategic advertising, marketing communications, and public relations campaigns with celebrity artists from Latin America and Canada such as Soda Stereo, MANÁ, Calle 13, Alejandro Sanz, Luis Fonsi, Los Fabulosos Cadillacs, Paula Fernandes, Michel Telo, Ricardo Arjona, Cafe Tacvba, Julieta Venegas, Zoé + many more

● Maintained marketing project files: initiate, control, and organize approval forms associated with new products, maintenance of existing products, forecasting and discontinuation of products ● Ensured that appropriate hierarchy, sales status, and pricing are maintained in the SAP system ● Supported Global Product Management and BU Product Planning by collecting, organizing, and analyzing sales data and product information as required; created and maintained ongoing reporting and tracking tools ● Represented GPM on Corporate Project Teams and Blue Ribbon Teams ● Assisted with all product life cycle management projects and helped resolve any and all issues ● Co-Created two new Corporate Procedures: CP4-5 and CP5-4 ● Trade show support

● See description above for Marketing Coordinator II - Global Product Management

● Managed high level in-store and online sales ● Provided bilingual product support, system installations, customer service, and troubleshooting ● Expedite and schedule shipping activities ● Maintain inventory and process orders ● Assist customers with credit and rebate programs

● Provided solutions for customers, including medical emergency, lifestyle, concierge, travel and roadside assistance support across the United States, Canada and Latin America ● Verified customers' coverage ● Reviewed and resolved customers' concerns and needs ● Collaborated with international teams to provide seamless assistance ● Bilingual support specialist ● Won award for teamwork essay, which was implemented into the new hire training itinerary

● Studied potential profitability of major and minor music markets for each of the label's artists ● Researched marketing tactics to grow the labels artists recognition across college radio markets ● Promoted label's artists using various media including, email, web forums, + radio

● Honor Roll Student ● Collegiate Athletic Scholarship - Varsity Soccer ● Worked part-time while holding full college course load and participated in varsity athletics in order to self-finance 80% of education.