Nelson Yu

• Built an entertainment arcade which incorporated the first arcade digital rewards program in Taiwan • Collaborated with machine manufacturers to design and implement integrated hardware, software and User Interface (UI) systems • Lead an 8-person team to oversee daily operations, vendor management, and performance analytics • Devise innovative marketing initiatives to introduce new arcade reward concept to customers and public • Generated a loyalty base of 1,200+ members (and growing), offering product discounts at 100+ local businesses • Serve 2,000–3,000 monthly customers with 5.8 million monthly ticket transactions across 26 machines • Grew initial monthly revenue at approximately 20%, maintaining growth of 2-5% after 6 months • Developing the operations & support plans for a franchise model 我與夥伴們創辦了豬道了彈珠店，進入了實體零售領域，推出街邊型彈珠店品牌 「豬道了」。雖然表面上看似脫離科技領域，但實際上它是我過往所有經驗的集大成：企業品牌形象建立、廠商溝通接洽與聯繫、顧客體驗系統化、建立可量化的會員參與機制，並用數據化反饋去優化實體營運。開店六個月內我們達到了損益平衡，並導入即時獎品庫存分析、會員系統與加盟總部後台，為未來在全台連鎖化做好準備。

• Directed a team of seven to provide digital solutions, build custom information systems and devise SEO strategies for more than 30 clients from various industries including travel, cosmetics & beauty, food, and entertainment • Managed entire project cycles from design to analytics for multiple internal systems including Point-of-Sale (POS), rewards membership management, and sales commission tracking • Generated consistent revenue with ~5% annual growth, with strong repeat and retainer clients Selected Projects: －Facilitated a cosmetics company to grow online customers by 500% through strategic SEO and UX redesign －Optimized the backend download method for a media company, reducing data flow and hosting costs by 80% －Built a custom commission tracking system that boosted a travel agency's operational capacity by 200% －Achieved 400% audience growth for a shopping livestream platform by developing integrated streaming tools －Reached first-page Google rankings for 30+ keywords, generating 50-100 new leads monthly 我的前接案工作室團隊為大澤有限公司（Dazeh）奠定了堅實的基礎。設立公司除了將團隊分工系統化外，我們更增加了客製化系統開發的服務。透過提供客製化系統開發、數位轉型策略與績效型行銷，公司內部數位優化的實務，我們的專案涵蓋了中小型企業轉型優化的全面項。經典案例有：旅行產業的葳森旅遊開發的行程規劃系統、為其通路夥伴打造的後台業務獎金管理系統；化妝品產業的NFBIO 新優科技設計的 SEO 能見度策略；以及娛樂產業的小黃帽彈珠坊開發的線上點數系統與加盟管理平台。

Created a pop-up food stall for the opening weekend of Taiwan’s largest baseball stadium (Mar. 2024) 受託負責企業於台北大巨蛋開幕賽期間的場內快閃店專案，擔任籌辦者 / 店長，於僅兩週籌備期內完成全方位規劃與執行，包括 行銷與人員規劃：快速設計與印製文宣，招募並培訓營運人員，甚至順利邀請台灣年輕人高熱度宣傳標的樂天女孩「穎樂」擔任現場宣傳嘉賓，提升活動日品牌曝光度。 營運與流程建立：制定快閃店銷售 SOP 與後廚製作 SOP，確保高人流情境下的出餐與結帳效率。 現場執行與營收成果：於開幕賽五萬人入場的高流量場域中，兩日創下近二十萬元營收，產品以場邊食品與飲料為主，專案圓滿收官並獲客戶高度肯定。

• Led a cross-disciplinary team of 5 to develop and launch a customizable product design platform within eight months • Mapped out seamless workflow allowing customers to drag and drop 2,000+ illustrations onto base products, and receive the customized product within a week • Ramped up production with 3D printing and laser-cutting machines for wood and acrylic products • Oversaw fundraising and investor relations; raised US$33,000 in seed funding • Established partnerships with 30+ illustrators, helping clients secure licensing contracts and register design patents 在仍就讀大學期間，我創辦了由由藝術有限公司（Uniiqc），這是一個為平面設計師打造的客製化商品平台，旨在透過實體商品化保護設計版權。我們四人的團隊營運，程式設計，平面設計，法律，在2020年的秋天即開始籌備，透過半年多的努力完成了各項系統開發，資金募集，合約設計與美術設計，在2021年春天設立了公司。雖然營運規模不大、時間也短，但這段經驗讓我深刻體會產品市場契合度、品牌建立以及初創階段的獲客挑戰，也奠定了我對數位產品設計與創意價值保護的長期關注。