Nelly Osorio

• Lead market analysis and business strategy initiatives to identify high-growth technology segments and expand vendor presence across Latin American export markets. • Advise global technology manufacturers and vendors on go-to-market strategy, pricing optimization, distributor development, channel expansion, and market penetration across LATAM, Mexico, Europe, the Middle East, and ROLA markets. • Represent and develop international brands including BenQ, Duracell, Thonet & Vander, Smart Bit, Volk, Port Designs, Markvision, and Lamborghini, driving product positioning, channel growth, vendor relationships, and regional market expansion. • Support large-scale public sector and government technology initiatives across Latin America, including a 30,000-unit national education deployment in Paraguay, as well as projects in Uruguay, Guatemala, Honduras, Argentina, the Dominican Republic, El Salvador, and Costa Rica. • Deliver executive presentations, vendor roadshows, distributor training programs, and channel enablement initiatives that strengthen partner engagement, increase market visibility, and accelerate product adoption. • Lead strategic initiatives including private-label development, portfolio management, pricing optimization, product lifecycle planning, and market expansion strategies to maximize revenue growth and profitability. • Analyze sales-in and sales-out performance across distribution channels to support forecasting, inventory planning, product allocation, and market expansion strategies. • Collaborate with vendors and distributors to monitor sell-through performance, inventory levels, rebate programs, pricing initiatives, and channel profitability. • Support vendor business reviews through sales reporting, market analysis, product performance evaluation, and channel development recommendations.

• Develop vendor marketing and branding strategies for a leading consumer electronics industry publication distributed across Latin America, including Paraguay, Uruguay, Central America, and the Caribbean. • Generate advertising partnerships and strategic collaborations with global technology vendors, connecting brands with distributors, retailers, and channel partners across regional markets. • Co-organize exclusive executive networking experiences and industry events—including Latin Tour and Latin Cup—bringing together senior technology leaders for high-level business development across Latin America, Europe, and the Middle East. • Facilitate strategic introductions between vendors and key channel partners, supporting post-event follow-up to help convert networking opportunities into commercial partnerships. • Attend major international IT trade shows to strengthen vendor relationships, identify market trends, and expand industry networks. • Lead marketing initiatives including digital campaigns, social media engagement, and industry outreach designed to generate qualified leads and strengthen brand visibility.

Miami-based distributor of consumer electronics serving channel partners across Latin America and international export markets. • Lead and manage a 6-person international sales team responsible for driving revenue growth across Latin America export markets, developing new distributor relationships and expanding regional sales coverage. • Spearheaded market expansion initiatives across Latin America, Europe, and the Middle East, identifying new business opportunities and onboarding strategic vendors to strengthen the company’s product portfolio. • Developed and executed go-to-market strategies, channel training programs, and vendor roadshows, supporting distributors and reseller partners with product education and sales enablement. • Managed sales forecasting, QBR presentations, KPI tracking, and performance analysis, aligning sales initiatives with company revenue and profitability objectives. • Built strong cross-functional collaboration with logistics, finance, and operations teams to ensure efficient order fulfillment, credit compliance, and high levels of customer satisfaction. • Traveled internationally to support distributor growth, strengthen vendor relationships, and expand market presence across key territories

Abboud Trading Corporation (ATC LATAM) | Medley, FL Leading $1B global distributor of IT and consumer electronics serving channel partners across Latin America. • Managed a $300M+ annual revenue portfolio across South Cone, Central America, and Caribbean markets, leading a 14-person sales organization responsible for regional channel growth and profitability. • Led the expansion of ATC’s presence across Central America and the Caribbean, opening new distributor, reseller, and retail relationships while significantly increasing regional market share. • Developed and executed go-to-market strategies, vendor programs, and channel marketing initiatives to accelerate revenue growth and strengthen distributor engagement. • Successfully onboarded new vendor lines including Dell, A-Data, and Smart Bit, expanding the company’s product portfolio and strengthening vendor partnerships. • Organized and led Prestige, a high-level executive event in Miami connecting top vendors and strategic channel partners to generate new business opportunities and strengthen industry relationships. • Traveled extensively across Latin America to develop strategic partnerships, support distributor sales initiatives, and identify new market opportunities.

• Directed a 10-person sales organization managing a $160M revenue quota across Latin America, including South Cone, RoLA, and Miami broker markets, driving regional channel expansion and distributor growth. • Developed and executed go-to-market strategies, customer programs, and vendor initiatives to accelerate brand visibility, strengthen distributor relationships, and expand market share across the region. • Led the commercial expansion of Markvision accessories and Volk product lines, collaborating with product development and marketing teams to launch profitable private-label offerings and increase regional adoption. • Delivered 45% sales growth in the South Cone while increasing gross profit margins by 2%, implementing strategic pricing, vendor programs, and channel incentives. • Built and managed strong partnerships with global technology manufacturers, negotiating joint promotions and vendor initiatives that increased profitability in the storage and external device categories from single-digit margins to 10%+ profitability. • Coordinated closely with product management to support vendor roadmaps, pricing strategies, distributor training, and quarterly channel engagement programs, driving sustained regional sales performance.

Led a sales team of 16 reps to implement aggressive marketing campaigns via radio and TV, resulting in over $20M in revenues. • Identified and outsourced telemarketing company to boost sales, increasing sales force by 15 representatives. • Launched new products and services, increasing margins by 5%.

Built a strong operational and financial foundation during seven years within Banco Ganadero (now BBVA), gaining cross-functional experience across banking operations, accounting, systems control and internal audit processes. Progressed through multiple roles including accounting operations and systems control, developing a comprehensive understanding of banking procedures, financial controls and internal processes across the organization. Worked closely with internal teams and external auditors from Price Waterhouse, supporting audit processes, internal control reviews and operational verification initiatives across the bank’s branch network. Key contributions included: • Supporting accounting operations and financial control procedures • Assisting internal and external audit processes and documentation reviews • Participating in systems and operational control verification • Contributing to process validation initiatives across multiple banking departments This early experience provided a strong analytical and financial foundation that continues to support my work in international business development, strategic partnerships and global technology distribution.