Nellie Washington

MadeComfy provides an end-to-end and hassle-free short-term rental property management service to property owners. Our team of property experts helps our property owners maximising their occupancy and rental returns.

At Riparide, we help you plan and book your next escape through our Storyteller travel guides. These guides, called Riparide Stories, come packed with unique stays, local adventures and social vibes. As the Growth Lead, I was focused on analysing and improving our ways of working, optimising the Riparide product as it related to storytellers, content and their user experience, seeding and launching new markets.

Stackla is the world’s smartest visual content engine, helping modern marketers discover, manage and display the best earned and owned content across all their marketing touch points — from ads and emails to websites and commerce. With an AI-powered user-generated content (UGC) platform and asset manager, Stackla sits at the core of the marketing stack, enabling brands to build a rich library of visual content by actively discovering, recommending and rights managing content from across the social web to fuel personalised content experiences at scale. Trusted by more than 450 brands across travel, retail, hospitality, CPG, automotive, education and NFP, Stackla is designed to meet the needs of enterprise-level organisations such as Disney, McDonald’s, Pan Pacific Hotel Group, Kathmandu, Kia and more.

Qwilr makes it easy for you and your team to create beautiful documents that impress customers and prospects alike. We bring the simplicity of document creation together with the power of the web - so that you can always look your best, save time, and win more work.

Managed the partnerships team, with a key focus on building relationships with high value partners in NYC and SFO. Worked directly with our COO to determine key partners that would be valuable to MealPal's growth, as well as to our customer base. Oversaw lead generation, pipeline management, goal setting and motivating team to achieve results with these key partners.

As Growth Lead I was responsible for all aspects of the LA market, from restaurant acquisition, customer acquisition, local marketing, restaurant operations and onboarding, and COGs negotiations. I managed 2 direct reports and a team of 12 brand ambassadors. During my time as Growth Lead I grew the market by 400%.

I helped launch MealPal in three new markets, Los Angeles, Austin and Portland. The role required me to manage all aspects of my pipeline from lead generation, acquiring new restaurants, negotiating rates with restaurants, onboarding new partners and managing ongoing relationships with partners.

As a small team of 2-3 people I was involved in all aspects of the business from administration duties, CML management, liaising with media and clients, writing and distributing press releases, preparing media kits, developing and monitoring social media programs, fielding media requests, report writing and media monitoring. I managed our standing account with Universal Music Classic & Jazz covering 2-3 artist and album releases each month, I represented our company at monthly meetings with the A&R team and led the presentations and subsequent discussions. As publicist for the Woodford Folk Festival, I was responsible for attending the festival and managing press on site. Distributing daily media releases and photographs to National media, liaising with onsite press and artists for interviews and photo shoots; all the while continuing to pitch to media nationally, keep all our reports up to date and media monitoring.