Nellie Hoey

- Building the demand generation function from scratch to a team of four, including integrated tech stack (Hubspot + Salesforce), automation & new website - Delivering the ongoing demand generation strategy to meet targets across brand, events, partnerships, web, social, content, PR, advertising & sales enablement - Collaborating with Product & Customer Success to turn insight into content strategy - Partnering with Sales to optimise conversion throughout the funnel - Performance management, team upskilling, development plans and strategic hiring Technical expertise: - Strong hands-on experience with CMS & automation platforms (Kentico, Joomla, Drupal, Wordpress, Hubspot, Salesforce) - Procurement and technical experience with ESPs (Mailchimp, Dotdigital, Hubspot) - Integration experience with Outreach, SalesLoft, Salesforce and Hubspot - Advanced with Google Analytics - Hubspot certified in Inbound Marketing & Reporting - CMI certified Management Training

- Briefing and managing creative and media agencies to deliver successful campaigns across owned, earned and bought digital channels - Creating a social media strategy with targeted content to build the brand, increase engagement and drive leads - Ongoing analysis and optimisation of all digital channels - Managing and implementing ongoing SEO and PPC strategy - Creating all landing page destinations, working with digital agencies and in-house teams - Managing all Google Analytics and paid media reporting (with agencies), providing in-house training and support to the team - Building ongoing relationships with agencies and internal stakeholders - Optimising the onsite experience, including management of online user journey and landing pages, working with creative agencies and in-house marketing team - Ensuring onsite developments align with marketing objectives and priorities in terms of site innovations, below the line campaigns and technical developments - Sharing practical insights from latest developments in all aspects of digital with the team - Monthly and long term strategy planning with the Head of Marketing

- Creating a brand new marketing function, including setting up all owned, earned and bought digital channels from scratch - Developing and implementing a customer-focused marketing strategy using all digital channels, plus direct mail to deliver against monthly lead and revenue targets - Managing the end-to-end creation of all PPC and paid social advertising, including sourcing creative, writing copy, and setting up ads in ad manager - Managing the CRM function and delivering targeted email sequences to nurture new leads - Working with the brand team to create and implement a content marketing strategy - Creating all landing pages and managing ongoing development of onsite experience and user journeys - Working with the business development team to ensure leads are contacted in line with the marketing to sales service level agreement - Working cross-functionally on project teams for product development, brand and PR

- Providing line management to the Marketing Executive and Senior Marketing Executive, developing their skills and ensuring daily and long-term objectives are met - Implementing customer acquisition and retention marketing strategies to support business objectives across owned, earned and bought digital channels, plus direct mail - Identifying market opportunities and contributing expertise in the development of new products - Analysing and reporting on KPIs to stakeholders ensuring that plans are adapted based on the performance - Managing annual marketing spend (£500k+) ensuring ROI and achievement of financial targets (£10m+)

- Implementing customer acquisition and retention marketing strategies to support business objectives across owned, earned and bought digital channels, plus direct mail - Identifying market opportunities and contributing expertise in the development of new products - Analysing and reporting on KPIs to stakeholders ensuring that plans are adapted based on the performance

- Assisting with customer acquisition and retention marketing strategies to support business objectives across owned, earned and bought digital channels, plus direct mail - Identifying market opportunities and contributing expertise in the development of new products - Analysing and reporting on KPIs

- Supporting the overall marketing strategy across print and digital - Delivering targeted, multi-channel campaigns to schedule and within budget - Reporting on marketing activity performance against KPIs, including further actions and strategies to improve

- Supporting the overall marketing strategy across print and digital - Assisting with targeted, multi-channel campaigns - Supporting the reporting of marketing activity performance against KPIs