neil sherrin

Senior international SaaS / Cloud technology role responsible for the leadership of the marketing team and creation / implementation of the marketing strategy.

* Strategically focused role and part of the senior management team with a focus Marketing and Commercial Development of the business and it's full brand portfolio. * Leadership of a full mix marketing function and team encompassing Brand, Marketing, Digital, E-Commerce and Education. * Driver and owner of innovation pipeline - Green Belt Certification from the Innovation Engineering Institute * Commercial development of award winning brand portfolio He-Shi, SKINICIAN and Tantastic to international markets. * Recruitment of Boots, House of Fraser, Debenhams, Space.NK, Superdrug for He-Shi brand. * Delivery of inspiration, concept and execution of prestige lifestyle imagery for all brands.

A full mix marketing and commercial development role in the globally important UK and EU markets. Overall responsibility for the marketing and commercial development output across a portfolio of own and third party skincare and self tanning brands - He-Shi, SKINICIAN and Tantastic. Encompasses all levels of commercials, brand architecture, positioning, development and implementation across multiple channels on both a national and international scale.

Working across a portfolio of brands including Burberry, Designers Guild, The Royal Collection, Nicole Farhi and Jasper Conran. The role was focused on the implementation of the brands' global vision within the UK & Irish markets and assisting the creation and development of licensed brands for international export within Home and Luxury Fragrance categories. Key focusses: development & implementation of national promotional programme in department stores and multiples (Harrods, Selfridges, Harvey Nichols, John Lewis, House of Fraser, Debenhams, Boots, Superdrug, The Perfume Shop), A&P budget planning & control, project management of in store branding and promotional site programme, national media planning and buying, POSM creation and distribution and PR.

Area Manager role for leading packaging supplier to major retailers such as Sainsbury's, Tesco and international brands including Gillette and Coca-Cola.