Neil Montgomery

An internet marketing agency working with small businesses to help them generate more leads. We focus on building websites, improving the performance of existing sites and maximising customer engagement through great content.

Responsible for developing and implementing the marketing strategy to achieve the UK budgeted sales & profitability targets and long term brand objectives. • Category Management, Worked closely with the major UK multiples and key strategic customers to deliver growth strategies via strong analytics, tailored business plans and account management (WHS, HobbyCraft, The Range, Toys R Us, Early Learning) • Product Marketing, Executed flawless new product launches to gain maximum distribution and exceed sales and profit targets, supported by on and off line activities • Digital / Customer Acquisition Programme, Drove customer acquisition (trade and consumer), retention and loyalty programmes through digital and off line campaigns • BTL Marketing, Led, managed and delivered BTL marketing activity for all company brands - Winsor & Newton, Liquitex, Reeves, Snazaroo and Conté à Paris

Responsible for the Winsor & Newton Global marketing function including product and brand development with markets in the UK, US, Europe and a further +100 export markets • Brand Strategy, Formulated the annual brand plan and the 3 year strategic document. • Brand & Product Management, Developed and refined product range strategies including pricing, packaging, new product development and range rationalisation/cost engineering • New Product Development, Proposed, agreed and implemented a programme of NPD which ensured optimum international appeal and effectiveness • Consumer Research, Executed consumer research projects to assess market potential, test product concepts and evaluate strategies

P&L responsibility for 12 subsidiaries and exclusive distributors across Scandinavia, South East Asia and Australasia. Reviewed distributor performance and managed the transition of contracts to new customers, delivering double digit sales growth for the region.