Neil Foss

As Marketing Director, I'm leading all marketing efforts for the business in both USA and UK. I'm tightly aligned with the business leadership to add value to our go-to-market strategy and execution. My responsibilities include: managing our digital properties, driving the evolution of our brand, crafting and executing inbound and outbound strategy, all external and internal communications, comprehensive sales enablement, and the development of new marketing content to support all initiatives.

December of 2011, INX was acquired by Presidio. I reported directly to the Chief Marketing Officer and was responsible for day-to-day central marketing operations. I continued to manage all of the responsibilities shown below at INX. Additionally, my role grew to handle content creation as an integral part of driving inbound marketing strategies. I also acted as team lead for our internal creative group, assisting them in delivery of projects on time and on budget. During this time I assisted heavily in the digital marketing program strategy, support and execution as well as the company’s re-branding and launch of a new website.

I reported directly to the VP of Marketing and managed the departmental P&L, all OEM partner marketing funding, as well as development of national scale programs in both traditional and digital formats. During this time period our team re-branded the business, launched a new website and executed a national roadshow in all of INX’s markets to promote the brand and unify the business. I also managed both the internal and external communications for INX.

Working directly for the CEO, I developed new sales programs aimed at further motivating and incentivizing the sales force. I developed a tiered sales titles program, as well as INX’s first sales club to recognize outstanding performance. I worked closely with all sales leadership and the executive management team. Both programs were well received and proved successful at further driving sales success as well as shaping company culture to celebrate sales excellence.

Responsible to create demand from new sources, research competitive information, cold call prospect for new customers, manage the CRM database, set appointments for a team of seven outside sales reps, and coordinate marketing events from start to finish. Quarterly objectives included adding $1 million in incremental pipeline and setting a minimum of 30 appointments. I exceeded all quarterly objectives.