Neil Dougherty

Developing marketing growth and brand expansion strategy globally for Strategic Resource Management (commonly known as SRM), the independent advisory firm that's helped 1,000+ financial institutions secure billions in savings across critical vendor contracts, while also delivering game-changing advisory services with a focus on strategy, digital transformation, payments, and consumer engagement.

Led the charge for continued marketing excellence at Strategic Resource Management (commonly known as SRM), the independent advisory firm that's helped 1,000+ financial institutions unlock more than $5 billion in savings across critical areas such as card networks and payments, digital transformation, core processing, artificial intelligence, and operational efficiency.

Overseeing development of new value-added services, ventures, and revenue-generating partnerships. In addition to developing thought leadership strategies related to company’s marketing and technology services and evolution, overseeing sales efforts and critical lead generation campaigns and providing direction to team of Practice Area Leaders across varying disciplines and industry verticals.

Primary business architect for all products, services and solutions offered by the Marketing Solutions divisions of the company. Currently directing a team of expert strategists, analysts, marketing specialists, designers, writers, and account executives. Established managed services pipeline to drive additional revenue and maximize agency staff productivity.

Operating as the architect and senior leader of social media strategy, products, tailored services and turn-key solutions for clients across Trellist's areas of vertical expertise including Banking & Financial Services, Healthcare, Manufacturing & B2B, and Consumer Goods and Services. Responsible for recruiting and guiding a growing team of social media professionals. Developed and extended partnerships with Sprinklr and other customer experience/marketing automation platforms.

Developed relationships and drove revenue growth as a Senior Marketing Consultant and Strategist for clients in the Financial Services, Manufacturing & B2B, and Professional Services industries. Provided performance-minded and tailored marketing and technology offerings under our full-service agency and resource management models. Maintained the overall health and growth of assigned accounts.

Provided account and project management services, marketing communications strategy, and creative concept development and copywriting support for various clients under Trellist's Agency Service Model.

Wrote successful copy and provided winning creative direction on high-profile projects in an in-house creative agency setting. Assigned to Chase Card Services' most critical proprietary products including Chase Sapphire and Ink from Chase. Developed creative and managed relationships on behalf of the agency for Chase partnership products, notably the British Airways Visa, BP Visa, and LivingSocial Rewards Card.

Managed accounts in excess of $25,000 for regional consulting firm specializing in political campaigns and issue advocacy marketing. Provided campaign strategy, established campaign creative guidelines and provided copy for end-to-end print, radio and television for clients. Achieved a victory rate of 90% during tenure. Clients included Senator Arlen Specter, Matt Blunt for Governor, the Credit Union National Association and Coors Brewing Co.

Teamed with senior consultants, pollsters and campaign staff to develop winning direct mail, radio and television for local, state and federal candidates and campaign committees as a junior member of this Campaigns & Elections-rated political consultancy.