neil bahri

Responsible for the products and services related to data science & advanced analytics. Enabled the growing of systems via advanced analytics IT solutions and/or insights. Additionally, provided thought leadership on creating analytics strategy, emerging analytical solutions, data science and AI to drive company growth. Also, responsible for client engagement, planning, execution and successful delivery of the differentiating capabilities that would enable the strategic vision.

Led a team of advanced analytics resources to understand product trends and customer behavior relative to Hotwire's offerings. This included product funnel analysis, campaign performance and new product launch impacts. Also managed the A/B Testing (Test & Learn/Optimization) vertical while developing/implementing methods to promote early stage product concepts via various statistical modeling. Additionally, worked closely with UI and UX resources to leverage analytical findings from customer patterns to improve overall customer journey.

Responsible for establishing reporting/analytical capabilities to drive real-time optimization of Visa sponsorship programs such as Olympics and NFL. This include social (impressions, reach, frequency), campaign performance, financials, KPI and ROI measurements.

Led a large team of analytical focused resources driving standardization in reporting across several verticals such as product, operations, technology and sales. Additionally, established measurement frameworks for understanding performance/impact of new products. Drove the creation of an Analytics Center of Excellence which lead to Analytics as a shared-service.