Neil A.

Undertaking a business sponsored development role in the online division designed to complement my marketing and trading skills with learning in digital marketing and online channel trading. Accountable for online marketing, content and customer experience and online operations and have full accountability for the clothing and GM online channel P&L. Restructured entire team as part of the recent major Tesco office review and put in place new business plans.

Led the marketing planning and proposition development to support a market beating Christmas 2014 performance. Stepped up to lead the UK Marketing division, alongside the Brand and Customer Insight Director, reporting into the Chief Customer Officer on the UK Executive. Helped lead the UK Marketing team through a period of intense corporate change and restructuring.

Worked with BCG to define new eventing strategy and plans for the UK business. Set up the first ever customer offer planning team to enable marketing to start to curate more of a top down customer proposition and calendar to support the brand plan and objectives. Led Christmas team across all business functions in 2013 to ensure a co-ordinated and customer focused offer.

Led the introduction of the first personalised loyal customer coupon mailer to be received by 12 million customers every month (included setting up the commercial and supplier funding model with dunnhumby). Managed major customer change of turning off double points so that the business could invest more in price.

Developed the first ever brand plan and brand marketing campaign for the Malaysia business. Recruited the first advertising agency for the business to help deliver the new brand campaign. Worked as part of the leadership team to help grow market share from 7% to 12% over 2 years.

Led the marketing plans and work to support a major re-launch of the Ireland business to combat declining share (included closing all stores for a weekend to re-set price and promotions, ranges, service and look and feel). Managed the local marketing, price and promotions, trade and events, Clubcard and brand communication teams.

Launched a locally relevant version of Tesco Clubcard in all stores in China. Shaped the marketing plans for the launch of the Tesco Hymall store branding and Tesco own brand products. Put in place new national and regional marketing structure to support local marketing in North and South China. Attended a two month intensive Marketing Academy sponsored by Tesco and designed to accelerate the development of potential future marketing leaders within the international Tesco business

Shaped the deployment roadmap and plans for the “Tesco In A Box” programme designed to land group repeatable systems, processes and capabilities across the Tesco international markets including the USA. Seconded to the Japan and China businesses to support the CEO’s in developing initial business plans.

Led the change management work stream within a large programme to design and deploy group repeatable systems, processes and capabilities across all areas of the Tesco KIPA business. Led a major piece of work to help change supplier ways of working to better support the Tesco KIPA growth plans.

Worked as the Transition Manager for the T&S stores (One Stop Stores) acquisition accountable for business planning/governance, Express conversion programme, head office restructuring and synergies with Tesco. Went on to set up and lead the operations development plan for the One Stop convenience store business.

Included 16 month work placement at Marks & Spencer plc as a management trainee.