Neha Nayyar

Head of Marketing @ Finnable

About

Hi there! 👋 I'm Neha, a strategic marketing leader with a passion for transforming brands and crafting stories that resonate. With over a decade of experience spanning B2B and B2C marketing, I’ve led brand transformations, reimagined campaigns, and executed innovative Go-to-Market strategies—all to deliver one thing: impact. I love connecting dots that others might miss—turning consumer insights into brand love and complex projects into simple, effective solutions. My expertise ranges from brand marketing and product launches to social media strategy and PR—and, of course, telling compelling stories that bring all these pieces together. Here’s a bit about what I do: Cross-Functional Leadership: I lead teams across product, sales, and marketing, ensuring we move cohesively towards ambitious goals Data-Driven Storytelling: For me, data is where every story begins. I craft campaigns rooted in insights, then elevate them with creativity Go-to-Market Excellence: Whether launching a new product or a new brand, I’m always looking for new ways to make an impact, driving results and building memorable brand moments More About Me: I’m passionate about innovation—creating campaigns that break through the noise and leave a lasting impression. I also love adventure. Whether it’s exploring new countries, learning languages like Spanish and Dutch, or diving into a captivating book, I’m all about expanding horizons. You might catch me planning my next travel adventure, perfecting a new recipe, or losing myself in a great novel—because curiosity isn’t just for work, it’s a way of life. If you’re interested in shaping the future of brands and telling stories that matter, let’s connect!

Country

India

City

Bengaluru

Industry

Computer Software

Skill

Advertising Campaigns, Media Strategy, Brand Identity, B2B Marketing Strategy, Lead Generation, Go-to-Market Strategy, Content Marketing, Marketing Campaign Management, Marketing Campaign Plans, Brand Development, Sports, Public Relations, Marketing Budget Management, Consumer Branding, Brand Awareness, Leadership, Marketing, Communication, Analytics, Data Analysis

Experience

Head of Marketing

Finnable

2025-8 - Present · 1 yr 2 mos

Bangalore Urban, Karnataka, India

Brand Lead

foundit

2022-7 - 2025-8 · 3 yrs 2 mos

Bangalore Urban, Karnataka, India

- Spearheaded the Monster to foundit rebranding exercise across APAC & ME - Harmonized global cross-functional collaboration for a successful rebrand: Product, Tech, Sales, HR, Legal, and Finance - Curated top-tier vendors for media, creative, content and other needs. Evaluated pitches, selected partners, facilitated seamless onboarding and ensured aligned scopes of work - Crafting annual plans, ensuring consistent brand tonality across all seeker & recruiter events - Driving strategic PR across India, SEA, and ME, enhancing press engagements and leadership profiles - Collaborating with social and creative teams, reinforcing brand-aligned creatives and partnerships - Championing company-wide diversity initiatives, amplifying representation and inclusivity Let's connect to elevate brand strategies. #BrandInnovation #DiversityChampion

Senior Brand Manager

Monster India

2022-7 - 2023-1 · 7 mos

Bengaluru, Karnataka, India

Manager - Brand Marketing

Flipkart

2021-11 - 2022-7 · 9 mos

Bangalore Urban, Karnataka, India

- Strategized and executed 360-degree campaigns, propelling brand visibility and sales, collaborating seamlessly with categories and stores to meet business targets - Orchestrated PR and social media calendar, devising content strategies based on research, competitive benchmarking, and emerging trends - Managed multifaceted agency partnerships, steering campaigns, brand messaging, creative development, content creation, and online reputation management

Assistant Manager - Brand & Marketing Strategy

Disney Star

2019-5 - 2021-11 · 2 yrs 7 mos

Mumbai, Maharashtra, India

Sports: - Engineered innovative communication strategies and actionable marketing plans, partnering with leagues like Premiere League, F1, NBA, etc., enhancing viewership for SELECT portfolio properties - Collaborated with multiple stakeholders for 360-degree campaigns, including creative, social media, PR, research, and media planning teams Hindi General Entertainment: - Led digital initiatives for Star Bharat, leveraging social media and Disney+ Hotstar for audience recruitment - Designed and executed integrated marketing campaigns, doubling TVR for a show and driving engagement Network Brand: - Pioneered #CleanAirEveryday sustainability initiative, orchestrating multifaceted launches, reaching 408 Mn on TV and achieving 110+ mn impressions on digital - Strategized and executed network-led campaigns, managed brand partnerships and sponsorships

Placement Coordinator

Indian Institute of Management, Lucknow

2017-7 - 2019-3 · 1 yr 9 mos

Lucknow, Uttar Pradesh, India

Placement Committee

Summer Intern

AB InBev GCC India

2018-4 - 2018-5 · 2 mos

Bengaluru Area, India

- Planned the draught beer launch of 5 premium brands, envisioning $465K revenue surge and ~8.5K HL volume uplift - Conducted comprehensive attractiveness and feasibility analysis for POCs, pinpointing 235 target outlets - Led in-depth interviews with 50 outlets across 5 cities, shaping a data-driven channel and outlet-specific sales blueprint