Neha Sheryar

● Leading strategy and execution for Cinnabon across 10+ stores nationwide, delivering a blend of ATL and BTL initiatives that elevate brand visibility, engage consumers and drive sales growth in Pakistan’s competitive FMCG space. ● Implement activations, digital promotions and experiential marketing programs that deepen consumer engagement and bring the brand to life in-store. ● Pioneered interactive marketing initiatives, an FMCG first in Pakistan, that increases in-store footfall and customer participation, setting new standards for brand activation. ● Collaborate closely with sales and retail teams to align marketing efforts with commercial targets, contributing to a significant uplift in sales revenue within the initial months of tenure. ● Develop agile, moment marketing campaigns that leverage cultural events and trends to create timely, relevant consumer connections and buzz. ● Maintain consistent brand messaging by tailoring global guidelines to resonate authentically with local market nuances and consumer behaviors. ● Leading a high-performing marketing team ● Oversee marketing budgets, agency relationships, and cross-functional teams to optimize resource use and campaign effectiveness. ● Reviving Cinnabon’s presence by introducing engaging content strategies, boosting brand interaction, and strengthening consumer loyalty.

● Spearheaded the branding, marketing strategy, and digital presence for external clients, including Focused (co-working space), from inception to market success. ● Developed comprehensive brand guidelines, ensuring consistency across all social media, design, and content platforms. ● Represented Devsinc at Gitex Global, playing a key role in supporting the company’s strategic push towards global markets and elevating brand presence on an international stage. ● Played a pivotal role in Devsinc’s global expansion, contributing to market positioning, branding strategies, and growth initiatives. ● Collaborated with leadership to align business goals with marketing innovation, ensuring a competitive market presence.

● Developed and executed innovative marketing campaigns aligned with business goals, driving brand awareness and customer engagement. ● Collaborated cross-functionally with design, content and digital teams to ensure consistent and impactful brand messaging across channels. ● Utilized data-driven insights to analyze campaign performance.

● Developed and implemented comprehensive marketing strategies that increased company revenue by 25% year-over-year. ● Managed a team of marketing professionals to execute successful campaigns across multiple channels, including social media, email marketing, and paid advertising. ● Conducted market research and analyzed industry trends to identify new opportunities for growth and expansion. ● Collaborated cross-functionally with sales, product development and senior leadership to ensure marketing efforts aligned with overall business goals and objectives.

● Created engaging content for Aodour.pk's social media platforms, including live sessions, to attract and retain customers. ● Conducted market research and analyzed audience behavior to provide feedback and recommendations on product development, branding and marketing strategies. ● Organized weekly campaigns with different themes and engagement options to drive sales and increase brand awareness. ● Developed content and marketing strategies to achieve e-commerce sales targets, focusing on creating compelling and persuasive content that drives conversions.

● Met brand awareness objectives by developing advertising campaigns targeted to key audiences Ensure the brand’s presence on social media. ● Expertise in researching and writing content, identifying audiences and marketing channels, and launching customized campaigns. ● Leverage a strong understanding of digital marketing concepts, strategies, and best practices, providing informative copies for international clients

● Handled posts and engagement on all their social platforms including their youtube channel and views ● Measured and reported performance of all digital campaigns and asses against target goals ● Brainstorm new and creative content development and growth strategies for their independent projects including Maati spaces ( apartments, co- working spaces and studio)