Neha Sharma

In my role as Head of Marketing Activation at Google in Singapore, I spearheaded the development of marketing automation strategies in the JAPAC region. Working closely with the regional Marketing VP, I led the team in building the function from the ground up to support the business in achieving revenue targets.

In my role as Marketing Automation Manager at Google, I successfully led the audience acquisition strategy and automation for Google Cloud Next events, achieving 100% registration targets each year. I managed a high-performing vendor team to execute impactful marketing campaigns, including email, paid media, and social media promotion. Additionally, I developed and executed comprehensive audience segmentation within Marketo for successful event marketing.

In my role as a Demand Generation Specialist at vArmour, I spearheaded the implementation of marketing automation programs, email campaigns, and lead nurturing strategies. I collaborated with the Inside Sales team to execute targeted email campaigns and ensure data accuracy for effective campaign performance tracking. My efforts resulted in improved campaign performance and enhanced lead generation processes.

In my role as a Demand Generation - Program Manager at VMware, I developed and executed multi-channel marketing strategies to generate leads and create demand. I managed end-to-end email marketing campaigns, including audience targeting and A/B testing, to optimize conversion rates. Additionally, I led the implementation and integration of Marketo to improve campaign effectiveness.

I played a pivotal role at Malk Sustainability Partners, LLC by driving client acquisition through the creation of a comprehensive solutions matrix and database. Additionally, I compiled company profiles for research studies on ESG issues in the private equity sector and attended webinars to stay updated on industry trends.

In my role as an Associate Consultant at Ernst and Young in Gurgaon, India, I led multiple consulting engagements in ESG/Sustainability Strategy, Compliance, and Social Impact. I developed go-to-market strategies for new service areas, securing new clients and expanding market share.

Was responsible for WTI's new initiative on REDD+.

In my role as Assistant to the Senior Project Manager at Basic Solutions in CA, I played a crucial part in launching a Green Initiative project. Working closely with the team, I helped define project scope, manage resources, and ensure project milestones were met. Coordinating team meetings and following up on documentation were key aspects of my role.

In my role as a Research Assistant at University of Cincinnati, I conducted Greenhouse Gas Inventory using Clean Air-Cool Planet Campus Carbon Calculator v5.0, compiled Climate Action Plan Report, and managed EPA Energy Star program database to reduce carbon footprint.

In my role as a Program Associate at Ashoka Trust for Research in Ecology and the Environment, I successfully planned and executed various conservation initiatives and environment awareness bootcamps. I managed resource identification, allocation, and coordinated staff for projects. Additionally, I presented environment awareness bootcamps to schools and colleges, and coordinated on-boarding and engagement of selected students throughout the program.

In my role as a Project Trainee at the Centre for Rural Development, I conducted experiments and compiled a detailed report on the adsorption of Ni (II) by sewage sludge and biogas slurry. I compared the removal efficiency of Ni (II) from wastewater using sewage sludge and biogas slurry as cheap adsorbents. Additionally, I characterized various operational parameters for optimum metal removal, including pH, temperature, dose, concentration, and time.

Courses: Introduction to Business, Elements of Marketing, Business Communication Skills, Financial Accounting for Non-Accountants, International Finance and Capital Markets, Interest Based Negotiation, Work Team Concepts and Skills, Organizational Behavior, Project Management Boot Camp, Controlling Project Costs & Risks, Project Planning & Scheduling, Project Procurement Management

Master’s Thesis on 'Climate Change & Carbon Footprint Accounting'

- Vice President of Maitreyi College. - 6 months certification course in German language.