Neha Gupta

Deputy General Manager Experiential Marketing @ vivo India

About

Result driven & growth centered professional with more than 13 years of experience in marketing and promotion. Profile at a Glance: Senior-level management role responsible for developing and executing comprehensive marketing strategies for experiential marketing and state marketing communication. Lead a team and collaborate with various departments to ensure the successful planning, promotion, and execution of events that align with the organization's goals and objectives. -Designated as a top performer across organizations in the past 13 years and recognized with continuous growth and successful assignments -Achievements include Marketing Employee of the Year 2017 -vivo India , Shining star of the Quarter (2016 Apr-June), Shining Star of Quarter (2021Jan-March) & Long service Award 2023 (8years of excellence) Specialties: Experiential Marketing (Events and activation, Online &Hybrid model included) Brand Planning and Strategy ATL Advertising (TVC,DVC production) Media Planning BTL & Large format Events Strategic Partnerships & strengthening partner relationships Team Leadership (Training and Mentoring) Market Intelligence (Consumer research and market survey's) Budgeting & Forcasting Marketing Communication -regional and national Corporate Communication (PR,KOL, CSR) Crisis Management Influencer Marketing

Country

India

City

Greater Delhi Area

Industry

Telecommunications

Skill

Outdoor Advertising, cinema marketing, Regional Marketing, Print Advertising, Marketing Activation, Budgeting, Collateral Materials Development, Brand Awareness, Integrated Marketing, Content Management, Above the Line, Below the Line Advertising, Business Development, Business Strategy, Business Networking, Retail Branding, Attention to Detail, Return on Investment, Marketing Campaigns, Interpersonal Skills

Experience

Deputy General Manager Experiential Marketing

vivo India

2024-7 - Present · 2 yrs 3 mos

Gurugram, Haryana, India

DGM experiential marketing, OOH, regional marcom. To lead ATL, BTL marketing activations across India with regional campaigns.

Lead- Experiential marketing & state marketing communications

vivo India

2019-5 - Present · 7 yrs 5 mos

India

With an overall experience of more than 13 years, have led many successful marketing campaigns. At vivo, in last 8 years I led all the flagship product launch events and activations PAN India. Core team member for IPL (2016-2022) for 5 consecutive years. Currently, I lead experiential marketing team and state marketing communication for key metro cities, responsible for strategizing integrated marketing approach and internal marketing communication

Sr Manager - Experiential Marketing

vivo India

2016-8 - 2022-5 · 5 yrs 10 mos

Gurgaon, Haryana, India

Manager - PR & Events

vivo India

2015-5 - 2016-8 · 1 yr 4 mos

Gurugram, Haryana, India

1. Planning internal communication strategy as per Industry/ Corporate/Regional/ Product company plans. 2. Roll out of Strategic Plans to garner maximum SOV for the brand – both Corporate and Products end for stronger delivery. 3. Created Blogger Outreach program to target them category wise and thus successfully increasing coverage in On-line media. 4. More than 80% positive tonality from 2015 and made sure that all leading media publications and online portals mention the brand and increase the overall positive brand value 5. We had the maximum share of voice through sustained product launches for the brand in the Indian market. More than 1000 print stories and 2500 online stories with an advertising value equivalent of 50 crores from 2014-15

Marketing -Assistant Manager

The Danceworx

2014-2 - 2015-4 · 1 yr 3 mos

New Delhi Area, India

1. To Head Marketing Department and direct reporting to the COO of the company 2. Handle all PR activities for the company 3. Developing Property Event for the Organization 4. Coordinate Print campaigns, Social Media Marketing , Digital Marketing and Website Development for the company 5. Fund Raisers organized for projects for Underprivileged Children aspiring to be dancers 6. Tie-ups with International Dance Teachers, Dance Academies 7. Tie-ups with NGO’s to promote Dance as a universal language of expressions 8. Development of Professional Dance Certificate Programme 9. Close deals for New Commercial Movies ( Ads/ Feature Films) 10. Alliances with Embassies

Deputy Manager- Marketing

Hive Entertainment Pvt Ltd.

2010-8 - 2014-1 · 3 yrs 6 mos

Gurgaon, India

Job Responsibilities- To get new clients for the company. To restart Business with the non-active clients. To get into newer domains of events. To make proposals for the clients To execute the proposals approved by the clients in a cost effective way

Client service Executive

ANN Entertainment Agency Pvt. Ltd

2010-5 - 2010-7 · 3 mos

Gurgaon

Job Responsibilities- To restart Business with the non-active clients. To get into newer domains of events. To make proposals for the clients To execute the proposals approved by the clients in a cost effective way.

Summer Internship

Bisleri International Pvt. Ltd

2009-5 - 2009-7 · 3 mos

" Ghaziabad for 2 months on project "Marketing Research on selling and Distribution chain of; Major Responsibilities:- Market research and consumer behavior survey. Retailer's survey Identifying new markets. Identifying problems in distribution & selling chain of Bisleri. Increasing Sales of Bisleri Project on analysis of financial statements of JK Cement. Research Report Topic- "Effects of online Social Network Marketing on its Users".