Neha Bubna

Leading end-to-end deliveries for clients across sectors at Tag, while also managing the Centre of Excellence for our largest sector, Pharma & Life Sciences. Actively driving operational excellence by identifying and implementing AI-driven workflows and automation scripts to maximize delivery efficiency. - Process Automation & AI Integration: Spearheaded the assessment of service delivery workflows to identify automation opportunities; partnered closely with development teams to build, test, and deploy AI tools that significantly reduced turnaround times and enhanced production efficiency. - Operational Innovation: Implemented forward-thinking strategies and automated quality control frameworks to streamline service delivery, resulting in improved client satisfaction, absolute compliance, and strong account retention. - Cross-Functional Leadership: Collaborated with creative, production and account teams to ensure seamless project execution and high-quality, timely service delivery.

• Handled the savings account business of persona-based accounts like women, kids, senior citizens, men and families • Was responsible for acquisitions, engagement with the existing customer base and internal reward and recognition initiatives

Led the communication of some of the key brands like Godrej Interio, Celio Fashion & HSBC Bank. Executed campaigns across mainline and digital platforms with a focus on integrated campaigns to benefit the organisations.

Led the communication of brands like Asian Paints, Sugar Free & Tata Docomo (B2B vertical) Projects included-TVCs, print ads, instore communication, channel communication & product packaging

Was part of the Client Servicing team and led some of the key accounts/business in traditional and digital marketing. Responsibilities included- • Leading the team assigned for understanding the communication requirements of the brands and ensuring the best output • Identifying insights and necessary inputs to boost the creative process • An in-depth understanding of the clients business, the competitive environment, trends and issues, market visits, consumer studies. • Responsible for achieving revenue and maintaining growth rate on assigned clients • Conducting regular research and identify key take outs to formulate communication strategy • Supervising and training new Talent Vast portfolio of projects handled in the tenure of 4.5 years including TVCs, outdoor advertising, print, radio, POS, Internal communication campaigns, launch campaigns, packaging of the products etc. Clients Handled: Had privilege of working across industry verticals like FMCG (Amul, Wipro Consumer Care- Santoor, ITC- Sunfeast, Ultramintz, Dream Cream, Dark Fantasy), Automotive (Jaguar, Land Rover, Tata Manza, Indigo eCS), Banking (ICICI Bnak), Corporate (Tata Sons), Home Furnishing (Godrej Interio) and Fashion (Zodiac, Zod!, z3)

Working in the client servicing & strategic planning department. Role involves regular interfacing with clients, understanding their requirements, taking briefs and coordinating with the creative & technology support teams. Working on 360 degree web approach for brands which includes Websites, Display Media, SEM, Social Media & Mobile

• Co-manage the Voice business for Vodafone • Single point of contact for the product- Radio • Driving revenues and product enhancements • Understanding the consumer behaviour in all the 23 telecom circles Pan- India and developing products accordingly. • Keep tab on content sourcing, market trends and promotions pan-India • Manage issues and technical feasibilities of new features and requests • Analysis on the type of churn (Voluntary & Involuntary) & trying to retain them through various offers like discounted Price Product, Try and Buy etc. • Co-ordinate with Delivery, Operations and other internal teams for successful rollout of new features/products • Providing various analyses and inputs to operator for consistent growth of the product across circles